Livingston Lures Renews Sponsorship of American Bass Anglers

Category: News Release

 Feb 5th, 2015 by OutdoorsFIRST 

Modified Feb 5th, 2015 at 12:00 AM

Livingston Lures Renews Sponsorship of ABA
ATHENS, Ala. – American Bass Anglers announced today that Livingston Lures has renewed its sponsorship of all ABA tours. Livingston Lures is well known for being the bait that won the 2014 Bassmaster Classic. Randy Howell won the Classic on Guntersville catching a huge last day limit of bass on the Livingston Lure Howeller Dream Master Classic lure.

“The last two years ABA has been introducing ABA members to Livingston Lures and it has been a great experience,” said Morris Sheehan, President, American Bass Anglers. “Now Livingston Lures is stepping up and offering ABA members even more incredible offers and programs and we are very proud to have Livingston Lures as a partner”.

“Weekend anglers are Livingston Lures most important customer and ABA provides a great competition environment where weekend anglers can learn to win”, said Kendell Hodges, Vice President Sales and Marketing for Livingston Lures. “We want to be a big part of the anglers winning strategy by offering the latest and greatest technology that our lures provide. Our Pro Series Lures come equipped with this Bassmaster Classic winning Original EBS Technology™ and our newest Team Livingston designs offer the exclusive new EBS MultiTouch Sound Technology™ that incorporate more baitfish sound options in one lure. It will help anglers catch more fish and in turn win more tournaments. We are excited to continue our partnership with American Bass Anglers”.

The sponsorship will include a special purchase program for ABA members and a new Livingston Lures, “Cash for Big Bass” program on the Weekend Bass Series. The Big Bass program will offer additional cash to the Big Bass award if the big bass caught and verified by a Boater or Co-Angler is caught on a Livingston Lure. If the Livingston Lure Cash for Big Bass awards is not awarded at an event, 50% of the award amount will roll to the next event growing the Livingston Lure Cash for Big Bass prize pool. According to Kendell, “Livingston anglers are going to rack up more wins and more cash this year!”

For more information about the Livingston Lure special programs for ABA members visit www.americanbassanglers.com or call (256)232-0406.

About American Bass Anglers: The ABA’s commitment is to provide low cost, close to home tournaments for the weekend angler and at the same time offer each competitor an upward path for individual angler progression. American Bass Anglers, Inc. is supported by Triton Boats, Mercury Outboards, Royal Purple Lubricants, Carlisle Tires, Odyssey Batteries, Berkley, Abu Garcia, T-H Marine, Livingston Lures, Best Western Hotels, Dolphinite, Wicked Pissah Lures, Maui Jim, Power Pole, Dr. Dan’s, Navionics, Garmin, and North American Fishing Club.

About Livingston Lures: Livingston Lures has built a reputation among top freshwater and saltwater anglers for innovation and premium quality baits that flat­out catch fish. These hard plastic lures are designed to call the fish and meet the highest standards for swimming action with quality construction. Every Livingston Lures’ bait features EBS™, Electronic Baitfish Sound Technology™. For more information visit www.LivingstonLures.com or visit a retailer near you.

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