Source Outdoor Group Named Agency of Record for Outguided
Category: article
Mar 7th, 2022 by Keith Worrall
Modified Mar 7th, 2022 at 11:08 AM
Madison, GA (March 7, 2022) – Outguided is pleased to announce Source Outdoor Group of Gainesville, GA, as its marketing and communications agency. This partnership will allow Source Outdoor Group to leverage media outreach, digital publicity tactics, content placement and strategic marketing to maximize the growth of Outguided’s unique platform.
“One of the most challenging parts of booking a trip is finding a qualified guide. Our mission at Outguided is to connect consumers with the perfect partner for their next adventure,” comments Brooks Pennington, co-founder of Outguided. “We believe the best part is that consumers will no longer have to suffer from outdated websites, inefficient and cumbersome search functionality, and time-consuming booking processes.”
Tim Rood, the co-founder and Chief Executive Officer of Outguided, adds, “Outguided will leverage industry-leading technology to modernize the global outdoor adventure industry, and make order from a massive and highly-fragmented marketplace.”
Outguided’s web-based marketplace will allow users to search, discover and book professionally guided trips around the world. In addition, guides can benefit from using Outguided as their central booking platform and spend more time guiding consumers on their next adventure.
“As our integrated marketing partner, Source Outdoor Group will be tasked to translate the company’s growth strategies into marketing campaigns that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group,” states Pennington.
Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing-communications company known for building brands in the outdoor industry.
“We are excited to work with Outguided through developing and executing strategies to further the growth of the brand,” said Aaron McCaleb, President of Source Outdoor Group. “We look forward to connecting consumers with their brand through meaningful marketing, content, and communication strategies.”
For more information, please visit www.outguided.com/.