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OPTIMA� Batteries True Blue Rewards Program Awards More Cash During 2013 Season

Category: npaa

 Dec 7th, 2012 by OutdoorsFIRST 

Modified Dec 7th, 2012 at 12:00 AM

Dec. 5, 2012 (MILWAUKEE) – OPTIMA® Batteries is pleased to announce a record-breaking year at the conclusion of the 2012 True Blue Rewards contingency program. This year, top-finishing, qualified anglers walked away with a grand total of $10,900 in cash rewards in addition to their regular winnings. Contributing to this year’s cash prizes was the addition of two new events to the True Blue roster. The program welcomed the Alabama Deep Sea Fishing Rodeo and the Big Bass Bonanza circuit in Minnesota to the list of participating organizations.

The annual program rewards anglers who exclusively use OPTIMA batteries in their tournament boats, and in turn, gives top-finishing, qualified anglers the opportunity to win cash prizes of up to $1,000 per event. This year OPTIMA presented cash rewards to 30 individual anglers and teams at 11 different tournaments and circuits nationwide.

“We’re thrilled to have another successful True Blue season under our belts,” said Cam Douglass, director of marketing and product development for OPTIMA. “At every tournament we were able to get more of our BLUETOP® batteries into the boats of some of the best anglers in the country and give them the experience of using the Ultimate Power Sourceâ„¢. Congratulations to all the anglers on a great season, and we look forward to seeing them again in 2013.”

A complete list of 2012 participating circuits and events include: Alabama Deep Sea Fishing Rodeo, Big Bass Bonanza, Reel Deal Tournaments, Bad Bass Champs Tournament Trail, North American Bass Circuit, Excel Bass, Wisconsin Association of Bass Tournament Anglers, Big Bucks Bass, BBT Bass, Sturgeon Bay Open Bass Tournament and the International Falls Bass Championship.

OPTIMA Batteries will continue its True Blue Rewards contingency program in 2013 for its fourth year, and is looking forward to seeing more anglers participate and earn even more rewards. Anglers interested in participating in the 2013 program can take the first step by purchasing BLUETOP batteries for their tournament boat at one of OPTIMA’s marine retailers or on OPTIMA’s ecommerce site at http://www.optimabatteries.com/us/en/shop/. More details on the 2013 participating circuits, events and payouts will be made available on the OPTIMA Batteries website in January 2013.

About OPTIMA® Batteries
OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.

About Johnson Controls Power Solutions

Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles.  Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world’s lead-acid batteries to major automakers and aftermarket retailers.  Through our innovations we are building the advanced battery industry for hybrid and electric vehicles.  We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles.  Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.

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