Attraxx Reels in FLW Outdoors Sponsorship

Category: npaa

 Jan 5th, 2011 by OutdoorsFIRST 

Modified Jan 5th, 2011 at 12:00 AM

MINNEAPOLIS (Jan. 5, 2011) – FLW Outdoors announced Wednesday that Mystic Tackleworks, Inc. has agreed to a sponsorship with the world’s largest tournament-fishing organization. As part of the agreement, the new Attraxx line of soft baits will be promoted across all platforms of FLW Outdoors, including its tournaments, multiple websites, bass magazine, and various FLW Outdoors events.

Starting with the EverStart Series season opener on Lake Okeechobee, Attraxx will begin promoting the new line to tournament anglers. In addition, Attraxx will also have a booth at the FLW Outdoors Expo, which coincides with the 10 Walmart FLW Tour events and the Forrest Wood Cup. The Attraxx pro staff includes FLW Tour anglers Randall Tharp, Greg Pugh and Craig Powers.

Mystic Tackleworks President Howard Hammonds said, “We at Mystic Tackleworks welcome the opportunity to be part of the FLW family of sponsors and to promote our Attraxx baits to a great bunch of fishermen – especially the BFL fishermen. (The BFL)’s where I got my start in the fishing business.”

The Attraxx line of baits includes finesse worms, ribbontail worms, grubs, lizards, frogs, bugs and shad. Attraxx contains patented Sci-X Feeding Stimulants – the most advanced fish-feeding stimulants available, according to Attraxx representatives.

“My favorite bait is their frog, but I also really like the 10-inch worm,” said Tharp. “In fact, their frog is the best bait of that style I’ve ever used; the design is just perfect.”

Tharp also explained that each member of the pro staff is working on designing baits specific to their angling preferences.

FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.



Visit the FLW Outdoors Media Center at FLWOutdoors.com/mc for additional information or contact: Jeff McCoy, Director of Public Relations & Communications, (612) 337-1945 (w), (612) 360-1375 (m) or [email protected] Chad Gay, Public Relations Manager, (270) 703-3346 or [email protected]  Julie Huber, Communications Specialist, (612) 337-1810 (w), (612) 812-9512 (m) or [email protected]

The NPAA is a non-profit organization focused on growing the sport of fishing and increasing the professionalism of its members.  Its Supporting Partners include: Northland Fishing Tackle, Navionics, Mercury Marine, Evinrude Outboards, Yamaha, Lund Boats, Ranger Boats, Oahe Wings and Walleyes Guide Service, Outdoor First Media, The NextBite, Advanced Tex Screen Printing, Worldwide Marine Underwriters, ProStaffGear.com, FLW Outdoors, AIM, North American Media Group, Frabill, John Butts Outdoors,  Prairie Pillow Sportsman’s Lodge, J.J. Keller Fishing Team, The Reel Shot, U.S. Forest Service, Great Lakes Sea Grant Network, Off-Shore Tackle, Fin-Tech Tackle, Berkley,  Liddle Marketing, FPS Financial Planning Services, Do-it Corp., Optima Batteries, Pasha Lake Cabins, National Fleet Graphics, G2 Gemini, and Fish n Kids Books.  More NPAA Member and Association news can be viewed at: www.npaa.net.

Contact the NPAA with questions: Patrick Neu, NPAA Executive Director @ (920)856-6151

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