Anglers Insight Marketing Launches AIM Website

Category: press release

 Feb 11th, 2009 by OutdoorsFIRST 

Modified Feb 11th, 2009 at 12:00 AM

Welcome to the Anglers Insight Marketing Website!

In early January 2008, a dedicated group of walleye tournament anglers met in Bloomington, Minnesota to discuss the future of professional walleye tournaments.  During those discussions several items were addressed, including the current status of the tournament world, the fishing industry, and the changing business environment in which walleye tournaments exist today.  At the conclusion of that meeting those in attendance agreed to appoint an exploratory committee to investigate the feasibility of establishing a company with the mission of creating a business owned by investor anglers.  This business’s initial focus would be to operate walleye tournaments with the goal of improving and growing the sport of walleye tournament fishing.  With the formation of Anglers Insight Marketing, LLC (AIM) this concept has become a reality.

AIM represents a true change in the tournament-fishing world.  Numerous top professional walleye anglers with vast experience and successes in the existing walleye circuits have invested in this company.  AIM will create a platform for those top competitors to fish head to head in a tournament format that will test their skills at the highest level.  This tournament platform, owned primarily by these same professionals will ultimately be structured to bring new opportunities to the sport of competitive walleye fishing at all levels, from small tours to the big dance!  AIM will work hand in hand with their sponsors to grow interest in the sport of walleye fishing with the use of an exciting new format designed to bring a new level of interest and participation to the sport of walleye fishing.  Most tournament organizations have had, at their core, reasons for existence that do not directly match up with the goals and aspirations of tournament participants.  AIM was founded on the belief that the time has come for the creation of a tournament-focused business that works for all parties involved in our sport.

Cutting edge event coverage will be presented right here on the AIM Website. Our vision has been to bring the events to you in your home, office or on the road using a web delivery platform that is innovative, exciting, and revolutionary in form and concept. Video, audio, imagery, and much more will be posted throughout each event using new technology that is certain to offer the AIM events in an entertaining and exciting format the angling public is certain to enjoy.

Who is AIM?

Anglers Insight Marketing’s vision is to become the industry leader in competitive angling through the insight and knowledge of its owners who are predominantly participants in the sport.

AIM’s vision for leadership:

•Fairness in competition,
•Increased purses and exposure for participants
•Cost-effective media coverage for promotional partners (sponsors)
•Bringing excitement back into the sport of walleye tournaments with opportunities at all levels of competition.
•Changing walleye tournaments into a true sport, not a sport influenced by outside business models.

These will be exciting times in the walleye world, and we look forward to bringing you updates on AIM as the company grows!

Anglers Insight Marketing LLC™ (AIM™) is also very pleased to announce that Lund Boat Company and Mercury Marine have committed their support to the AIM Pro Walleye Series™. Driving these two major Marine industry players to support AIM were several progressive elements designed to increase the excitement in walleye tournament fishing.

Included is the introduction of AIM’s Catch-Record-Release™ (CRR), a bold and contemporaryformat change the sponsors and association believe will return Walleye tournament fishing to its previous level of prestige. Representatives of Lund and Mercury Marine have met at length with Scott Matheson, AIM President and CEO, as well as AIM’s board members, and all express confidence in the event format and the long term potential of this new tournament trail.

“Tournament fishing is a critical aspect to our business,” said Andrew Klopak, President of Lund Boat Company. “We have always played a large role in tournament fishing initiatives and intend to continue down this path. It’s equally critical that we align ourselves with organizations that share our vision and passion for the sport of competitive fishing. We believe that AIM’s strategy will unquestionably invigorate the walleye tournament world.”

Mercury Marine President Mark Schwabero also voiced faith in AIM and its competitive format. “Now perhaps more than ever it is mandatory that anglers, associations, and sponsors join forces not only to present an exciting and successful sport, but also to ensure a healthy fishing environment that will equally benefit current and future generations. We are excited to team with Lund in supporting the goals of this exciting new tournament association.””Both Mercury Marine and Lund Boats are rich with tournament tradition and we at AIM are proud to have them on board. Our AIM Pro Walleye Series™ not only incorporates what we have learned from prior tournament venues,” said Scott Matheson, “we have incorporated many new facets which will reflect the changing regulatory environment and the newly available technologies bringing tournament angling into the 21st Century.”

Anglers Insight Marketing, LLC (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional Walleye anglers. AIM Professionals are among the “All Stars” of professional walleye fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners, all presented right here on the new AIM website.

Watch the AIM website for updates, news and information, and much more!

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