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Anglers Insight Marketing® Plans for the 2011 Bay Mills Invitational Walleye Tournament

Category: article

 Feb 8th, 2011 by OutdoorsFIRST 

Modified Feb 8th, 2011 at 12:00 AM


The Top 50 Pro Anglers will compete for $125,000.00, which represents a total purse of 167% of entry fees in this prestigiuos invitational tournament.

The 2011 AIM Bay Mills Invitational Walleye Tournament has been scheduled for June 2 – 4. The host location and major sponsor is the Bay Mills Resort & Casino in Brimley, Michigan. Pro Anglers qualified for entry to this special event in the 2011 AIM® schedule by their participation in the 2010 AIM Pro Walleye Series™ tournament season and 2011 registrations.

The AIM Bay Mills Invitational Walleye Tournament will host a limited field of 50 of the top AIM Pro Anglers. Invitations will be extended based, first on the number of qualifying events fished in 2010 then, second by the number of 2011 event registrations. Full field ties will be determined by the 2010 AIM – JJ Keller Fishing Team Angler of the Year standings. Leading the list of invitees’ will be the 2010 AIM – JJ Keller Angler of the Year, Robert Blosser.


The AIM Bay Mills Invitational Walleye Tournament is truly a special event due in part to its artificial lure only format combined with the sponsorship of the Bay Mills Resort & Casino. Rod Jones, General Manager of the Bay Mills Resort & Casino said, “We are excited to bring the AIM Invitational Walleye Tournament to our fantastic resort and the great Sault Ste. Marie area. The AIM Catch-Record-Release™ format will showcase this area as a top walleye fishing destination. Therefore, Bay Mills Resort & Casino has committed additional funds to the tournament purse to make this event very profitable to the Pro Angler competitors – one of the most lucrative tournaments in modern walleye tournament fishing!”

Like all the AIM Pro Walleye Series tournaments, the AIM Bay Mills Invitational Walleye Tournament will feature the exclusive AIM Catch-Record-Release format. “CRR” requires each Pro Angler to measure and photograph their catch. Each walleye is immediately returned to the water where it was caught. At the end of each day, the Pro Angler selects the seven longest fish. The lengths are converted to pounds and ounces using a standardized formula. With CRR, the Pro Anglers can fish until the last moment of each day and can never be penalized for dead fish. 

Bay Mills Resort & Casino welcomes the AIM Pro Anglers and Co-anglers to the Brimley area. Bay Mills has made a multi-year commitment to partnering with AIM and hosting the AIM Bay Mills Invitational Walleye Tournament. The AIM Pro Anglers will compete for the most lucrative purse in the 2011 AIM Pro Walleye Series tournament season. Bay Mills Resort & Casino has pledged an additional $50,000 to the program. The tournament payouts are as follows:

1st Place Value    $40,000            15th Place    $1,500
2nd Place    $15,000            16th Place    $1,000
3rd Place    $8,000                17th Place    $1,000
4th Place    $6,000                18th Place    $1,000
5th Place    $5,500                19th Place    $1,000
6th Place    $5,000                20th Place    $1,000
7th Place    $4,500                21st Place    $500
8th Place    $4,000                22nd Place    $500
9th Place    $3,500                23rd Place    $500
10th Place    $3,000                24th Place    $500
11th Place    $2,000                25th Place    $500
12th Place    $1,500               
13th Place    $1,500
14th Place    $1,500                Total:        $110,000

In addition to these payouts, EACH angler will also receive $300 at the pre-tournament registration as a “Thank You” from Bay Mills Resort & Casino. Adding this $15,000 in cash payments brings the total payout to $125,000, or a payout of 167% of the Pro Angler entry fees! Invitations to the qualifying Pro Anglers will be issued in mid-February.

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com. To learn more about all the amenities available at the Bay Mills Resort and Casino, go to www.4BayMills.com.

Anglers Insight Marketing, LLC™ (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.

South Dakota Office of Tourism, Bay Mills Resort & Casino, Lund Boat Company, Mercury Marine, Crestliner Boats, JJ Keller Fishing Team, Navionics, Fin-Tech Tackle, John Butts Outdoors, Rutting Ridge Outfitters, Oahe Wings & Walleyes, Optima Batteries, Worldwide
Marine Insurance, Pier of d’Nort piers, Me and My Catch photo replicas, Reef Runner Lures, The Judge Tournament Ruler, Rite in the Rain Paper, G2 Angling, E-Z Lube Systems, Transducer Armor, Gemini Sports Marketing, True North Companies.

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