Designation of ‘Pro’ Taken Very Seriously

Category: npaa

 Dec 9th, 2010 by OutdoorsFIRST 

Modified Dec 9th, 2010 at 12:00 AM

Frabill PRO Ice Shelter lives up to its name and is easily the best one-person shelter EVER
Jackson, Wis. – Pro-Staff. Every fishing company has them, and needs them. Frabill® Pro-Staff, for example, share brainstorms and provide vital feedback from field testing that ultimately culminates in a new product. So when we name a product ‘Pro,’ you know it’s offered as a premium product that goes above and beyond the call of duty. Our new ice-shaking PRO Ice Fishing Shelter was co-developed with Frabill Pro-Staff and is now positioned as the creme de la creme of one-person portables.

Design contributions came from a number of Frabill Pro-Staff, ice fishing ambassador Brian “Bro” Brosdahl being one of the chief architects. “Dave Genz, who is unquestionably one of ice fishing’s founding fathers coined the term ‘we don’t fish alone, just independently,'” says Bro, giving credit where credit is due. “This ideology stands as tall today as ever. “But to fish effectively as a single soldier in a greater platoon, you need the proper armaments, and in this case it’s Frabill’s new PRO Ice Fishing Shelter.”
Feature for feature, the PRO clearly sits atop the mountain of one-person shelters on the market. What makes it unique? Where to begin… From the outside in, the PRO features a shielding and durable 600 denier skin. “It’s the finest fabric on any portable shelter out there,” asserts Bro. “Virtually bulletproof and makes the wind lay down like a dog.” An exclusive 4-way sliding seat makes you feel like a Navy admiral. Effortlessly shift left and right, front to back, to get the perfect perspective of your ice holes.
Beyond the incredible comfort and flexibility, Bro notes another advantage of the PRO’s seating system. “You can actually slide far enough back to keep your boots in the base. Man, does getting your feet off the ice make a difference for keeping the toes toasty.”
Clearance, or headroom, is another hallmark of the PRO. Set-up and fishing, the center of the shelter is a full 75-inches tall. Go ahead, stand-up and stretch those legs. Speaking of space, the PRO offers more fishable legroom, as well as shoulder space and elbow room than any other one-person shelter on the ice.

Frabill, Inc. (Jackson, Wis.) is in its 72nd year of engineering premium, trusted fishing equipment. Frabill’s ice fishing product mix consists of portable ice fishing shelters, rod and reel combos, tip-ups, bait containers, portable aeration, apparel and other related accessories. Open water products include landing nets, portable aeration, bait containers, bait care, bait traps and seines, and other accessories. Visit www.frabill.com.

The NPAA is a non-profit organization focused on growing the sport of fishing and increasing the professionalism of its members.  NPAA Supporting Partners include: Northland Fishing Tackle, Navionics, Mercury Marine, Evinrude Outboards, Lund Boats, Ranger Boats, The Next Bite, Wildlife Forever, Frabill, U.S. Forest Service, Outdoor First Media, Advanced Tex Screen Printing, Pro-Staff Gear, Worldwide Marine Underwriters, Prairie Pillow Sportsman’s Lodge, Off-Shore Tackle, Fin-Tech Tackle, Berkley, AIM Pro Walleye Series, Masters Walleye Circuit, FLW Outdoors, Liddle Marketing, FPS Financial Planning Services, Do-it Corp., Optima Batteries, John Butts Outdoors, Pasha Lake Cabins, Oahe Wings and Walleyes Guide Service, Fleet Graphics and Fish On Kids Books.  More NPAA member and association news can be viewed at www.npaa.net .


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