PEAK Antifreeze To Sponsor Jack Link’s Major League Fishing

Category: notes

 Dec 10th, 2013 by OutdoorsFIRST 

Modified Dec 10th, 2013 at 12:00 AM

Jack Link’s Major League Fishing announced today that PEAK, a company famous for automotive products that work in all climates and conditions, has joined the diverse group of existing league sponsors.

“PEAK makes great products; the company is top-of-the-line. We are tremendously excited to welcome PEAK to Major League Fishing,” said Major League Fishing General Manager Jim Wilburn.

PEAK’s parent company, Old World Industries, is an independent, family-owned business that has been a leader in the development and distribution of high-quality automotive and heavy duty products for more than four decades.

“The folks at PEAK are extremely customer-oriented and understand the passions and interests of their customers,” Wilburn said. “We believe we are a great fit for PEAK, and PEAK is certainly an outstanding sponsor for Major League Fishing.”

Major League Fishing, a partnership between Outdoor Channel and 24 of the world’s best anglers, features made-for-television bass fishing events and utilizes the most innovative format in competitive fishing. Major League Fishing recently filmed two events. The first, the General Tire Summit Cup, will air during the first quarter of 2014 on Outdoor Channel, America’s Leader In Outdoor TV. The second event, the Shell Rotella Challenge Cup, will air throughout the second quarter 2014.

“PEAK is thrilled to partner with Major League Fishing and to support its continued growth,” said Bryan Emrich, Senior Vice President of Marketing, Old World Industries. “Major League Fishing has captured the attention of the entire fishing community and we are pleased to be a part of a sport that has such great appeal to a broadening audience.”

Major League Fishing’s made-for-television events utilize a format that allows anglers to weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events.

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