MillerCoors renews sponsorship of FLW for 2016
Category: press release
Nov 13th, 2015 by OutdoorsFIRST
Modified Nov 13th, 2015 at 12:00 AM
FLW announced today that MillerCoors will return as a sponsor of the world’s largest tournament-fishing organization throughout the 2016 season. Professional angler Jeff Sprague of Point, Texas, will represent Keystone Light in FLW tournament competition and at various Walmart in-store events and appearances. 2016 will mark the fourth-consecutive season that the two organizations have partnered.
Jeff Sprague from Point, Texas, will represent Keystone Light in 2016.Sprague fished three seasons on the FLW Tour as a co-angler before making the jump to the pro ranks in 2014. In his two seasons as a professional at the sport’s highest level Sprague has earned four top-30 finishes and is becoming known as one of the better grass fisherman on Tour.
“It is an honor to represent Keystone Light on Tour in 2016,” said Sprague, who has accumulated more than $122,000 in career earnings in FLW competition. “They are a very tight-knit company that genuinely cares about their employees, the environment and the outdoors.”
Sprague said that he was excited to showcase the beer to the general public while on Tour and at various appearances – in-store grand openings, charity events and at the FLW Expos held in conjunction with all FLW Tour stops.
“The best part about Keystone Light is the price point. It is a great beer at a great price and at the end of the day, nothing tastes better than an ice cold Keystone Light.”
Keystone Light will continue to be featured across multiple FLW media platforms, including its tournaments and Expos, multiple websites and social media outlets. As part of the sponsorship agreement, Keystone Light will feature FLW and Sprague within its marketing plans and social media channels.