Mustad to Introduce New BLF INSTINCT ELITE Rods at ICAST 2022

Category: article

 Jul 7th, 2022 by Keith Worrall 

Modified Jul 7th, 2022 at 8:01 AM

Mustad to Introduce New BLF INSTINCT ELITE Rods at ICAST 2022

Rise Above the Competition with Premium Bass Rods from Mustad

Bassmaster Elite Series and Bassmaster Southern Opens Champion Brandon Lester knows the key to victory when competing against bass fishing’s most formidable competitors: leverage premium tools that support the best presentations to capture supersized fish. Firmly dedicated to providing bass anglers with demonstrably superior rods, Mustad and Brandon Lester now expand their successful partnership with the introduction of the BLF INSTINCT ELITE rod series, to be revealed for the first time at ICAST 2022.

True masterpieces of rod engineering, BLF INSTINCT ELITE rods boast Mustad’s unmatched quality, seamlessly blended with insightful design specifications that Brandon Lester – an avid rod builder – has refined throughout his fishing career. These premium bass rods leverage the most advanced materials and components to help every angler rise above the competition and hoist the championship hardware.

At the heart of each BLF INSTINCT ELITE rod is a unique IST-1.1K blank, manufactured from a blend of three of the most advanced Japanese Toray carbon fibers for unmatched lightness, sensitivity, and strength. BLF INSTINCT ELITE rod blanks set new standards for both high strength and high modulus, allowing anglers to detect the lightest bites – and hoist championship-caliber fish from the thickest cover – with complete confidence.

Premium components elevate the performance of each BLF INSTINCT ELITE rod and the anglers that wield them. Alps MVT (Micro Vibration Transmission) carbon composite reel seats – the rod crafting industry’s most sensitive – provide every BLF INSTINCT ELITE rod with extreme, never-before-possible sensitivity. Featherweight Fuji T2 titanium-frame line guides feature SiC rings that enhance both casting distance and durability. No other premium bass rod series can approach the balance, feel, and on-the-water performance characteristics of BLF INSTINCT ELITE rods.

Mustad’s new BLF INSTINCT ELITE Rod Series includes three Heavy power, Fast action casting rods with 7’1”, 7’3”, and 7’6” lengths, designed to cover a broad range of bass angling’s classic power fishing techniques. A 7’1”, Medium power, Extra Fast action spinning rod, engineered to exceed the expectations of the most discerning finesse angler, completes the BLF INSTINCT ELITE rod family.

With MSRP’s starting at $349, the Mustad BLF INSTINCT ELITE Rod Series is a family of premium bass rods like no other, and is your surest way to rise above the competition and secure championships of your own! See the BLF INSTINCT ELITE rod for the first time in the Freshwater Rod category at the ICAST New Product Showcase, and learn more about this dynamic rod series and all of Mustad’s innovative new products by visiting booth 223 at ICAST 2022.


  • Japanese Toray IST-1.1K Graphite Blanks
  • Alps MVT Carbon Composite Reel Seats
  • Fuji T2 Titanium Frame Guides with SiC Inserts
  • Three Casting Models and One Spinning Model

About Mustad

Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-Line and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.

More like this