Huntsville, AL – July 15, 2025 – T-H Marine Supplies, a leading innovator in marine accessories and boat performance solutions, proudly announces the release of the new ATLAS EDGE Jack Plate Lifted by Power-Pole® – a groundbreaking evolution of the best-selling ATLAS line, now enhanced with cutting-edge technology and intuitive control features.

The new system redefines how anglers and boaters interact with their jack plate, delivering precision performance with the touch of a button.

“This goes beyond an upgrade – it completely redefines what a jack plate can do,” said Jeff Huntely Jr, President at T-H Marine. “We took everything people love about the ATLAS and built it into a smarter, faster, and smoother platform, alongside industry partner, Power-Pole®. With features like one-touch height presets and adaptive speed, it’s designed to make every second on the water count.”

At the heart of the new ATLAS EDGE system is One-Touch Height Control, allowing users to instantly switch between three customizable presets for takeoff, running, and fishing/trailering. With just a single press, boaters can recall their ideal height positions, eliminate guesswork, and maximize efficiency.

The Adjustable Speed Settings (Slow, Medium, Fast) offer tailored performance for varying water conditions and preferences, while the Auto Height Mode enables effortless operation – simply tap once to move to one of the three custom saved heights; double-tap to get there at full speed.

Day or night, the ATLAS EDGE stays clear and easy to use thanks to Auto Display Brightness, which adjusts the screen’s visibility based on ambient light. Whether under direct sun or pre-dawn launches, the system delivers information without distraction.

Designed in collaboration with Power-Pole®, the ATLAS EDGE now features a high-performance brushless motor, offering quiet operation, ultra-fast lift speeds, and zero-maintenance reliability.

“The ATLAS EDGE is more than a jack plate – it’s a complete control system,” added Jeff Huntley Jr. “It boosts hole shot, improves fuel economy, and delivers more confident handling for today’s boater’s.”

PRODUCT ADVANTAGE: SMARTER. FASTER. SMOOTHER.

T-H Marine has been serving the marine industry since 1975 and is a leading manufacturer of boat parts and accessories. With a deep commitment to quality and innovation, T-H Marine products are trusted by boaters, anglers, and OEMs across the world.