Northland Fishing Tackle® Introduces New Rumble B Crankbait

Category: article

 Aug 25th, 2021 by Keith Worrall 

Modified Aug 25th, 2021 at 11:15 AM

Designed to cover a range of depths, the trolling-friendly Rumble B has already proven itself

BEMIDJI, Minn. (August 25, 2021) – Trolling crankbaits is a proven tactic to put more walleyes in the boat. Along those lines, there are many baits to choose from, but not all of them offer the distinct, fish-catching attributes of Northland’s latest…

Northland is proud to introduce a revolutionary new crankbait to its Rumble family—the inimitable Rumble B. Featuring a loud single knocker rattle and sturdy body, the bait is available in numerous custom artisan and reflective chrome finishes.

The secret to the new lure? Besides the loud knocker, which calls in fish from afar, its unique swimming lip causes water to flow over the shoulders of the bait eliciting a rocking motion that fish can’t resist.

The Rumble B comes in three sizes: 3.75” long, ¼ ounce, #4 hook size with a diving depth of 8-10’, 4.25” long, 3/8 ounce, #4 hook size with a diving depth of 10-14’ and a big daddy that’s 5.25” long, 5/8 ounce, #2 hook size with an extreme diving depth of 16-21’. MSRP is $8.99.

Lemon Tiger

Bubblegum Tiger

Steel Chartreuse

In terms of colors, there’s something for every angling scenario with 15 different patterns available. The colors comprise hues that resemble big walleye tournament custom colors like Bubblegum Tiger, Spotted Lava, Purple Wonder, Purple Dot, Sneeze and Wonderbread. Match-the-hatch colors are available, too, with perch-mimicking Steel Chartreuse, Gold Perch, Yellow Perch, Hot Perch and Lemon Tiger. Additional forage-matching colors include Albino Orange Belly, Silver Shiner, Silver Fluorescent Chartreuse and Purple Pearl. No matter the situation, there’s a color and a pattern to bring in the bites!

Northland pro and respected Minnesota guide, Brad Hawthorne, notes: “I’ve tested the Rumble B a lot and it’s become one of my favorite baits on Mille Lacs and Lake of the Woods. I’ve won money on it. The Rumble B has a great action, but my favorite part of the bait is the way the internal knocker kicks in stained water calling in fish from a distance. It really thunks!

He adds: “Plus, the Rumble B runs true even up to 3.5 miles per hour—and you don’t really troll that fast—but if you need to burn lures, it’s definitely up for the task. At speeds below like .3 or .4 miles per hour or up to 1.2, it has a wide wobble and thunky rattle. So, if you’re going to do some long-line trolling on the Great Lakes, Mille Lacs, Lake or the Woods or the Missouri and Mississippi Rivers, you want it in a multitude of different colors with that nice, true action. The Rumble B just can’t be beat!”

Hawthorne continues: “The Rumble B is dang near the perfect stickbait, especially with that knocker. When a company designs a rattling stickbait you can have a good bait or a bad bait depending on the strength of that rattle. Northland’s definitely hit a home run with their knocker design! And, the bill design forces more water to flow over the top of the bait which gives it a really nice side-to-side action.

“Being able to run it at all different speeds is a huge benefit. We were running Rumble B’s at 1.2 to 1.4 miles per hour on Erie and just smoking the fish. On Mille Lacs, you’re running 1.4 to about 2.0 miles per hour. And the coolest part is I haven’t been able to blow the Rumble B to the surface yet. Occasionally, especially turning the boat, you’ll get up to 3.0 or 3.2 miles per hour. When you’re running a big planer board setup this is really key—if baits start blowing out, the next thing you know you’ve got one line tangled and the next one will go, too. And that can be an hour’s worth of a mess to clear and get baits back in the water. With the Rumble B, the baits don’t blow out and cause these problems. You put the Rumble B behind the boat on boards anywhere between 140 to 180-feet on 10-pound fluorocarbon and it gets the lures down about 18-feet, which is perfect for trolling the edges and the tops of the flats. Get the boards away from the boat 20, 30, 40-feet with your spread and the flats start going. It’s that simple! The only thing that usually changes is the preferred speed – yesterday the fish wanted the baits around 1.6 to 1.8 miles per hour. Today might be 2.0 to 2.4.”



Purple Pearl

There are nuances to the bait design that Hawthorne notes as well.

“On a lot of stickbaits you need to replace hooks and split-rings. You don’t have to do that with the Northland Rumble B. The hooks feature a wide gap and are sticky sharp. The oval line-tie is perfect, too. On a lot of different crankbaits if your clip runs in where the two wires become one wire it will mess up the action of the bait. That’s why you see a lot of walleye pros change out the line-tie with a different split-ring. On the Rumble B you don’t have to worry about that—the oval design keeps the clip, snap, or direct line-tie in place and the lure running true!”

Whether you’re a fishing pro or a weekend angler, you’re going to want to give the new Rumble B crankbaits a shot. They represent serious fish-catchers and have been painstakingly designed to meet the forage-matching requirements on walleye waters the country over. Add the Rumble B to your trolling arsenal now to get in on all the excitement of more fish and more fun!

Available Spring 2022.

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