AIM® Announces New President and CEO

Category: article

 Oct 10th, 2011 by OutdoorsFIRST 

Modified Oct 10th, 2011 at 10:11 AM



Plymouth, WI – October 8, 2011

AIM Pro Walleye Series ™ has announced that Joe Baron (NPAA #220) has accepted the role of President/CEO with Anglers Insight Marketing, LLC.  Joe will have overall Profit & Loss responsibility for AIM and will be focused on strengthening the assets of AIM to generate additional value and ROI to the marketing partners. Further emphasis will be placed on building AIM’s brand.

Joe brings to AIM his passion for the sport of tournament Walleye fishing and a successful entrepreneurial track record of business ownership for over 20 years.  In addition to founding and growing two companies, Joe has held the office of President within a local fishing club where he recognized the current membership as a key asset and utilized them to grow the club by 50% to its membership capacity within two years. He was also instrumental in bolstering participation for a local Walleye tournament series by increasing communication through the web.

“Joe’s passion for the sport, experience in growing grassroots organizations and history of entrepreneurial successes perfectly positions him to steer AIM as we move forward in 2012 and beyond,” said Ryan Chuckel, AIM chairman of the board.  “The entire board is energized about working with Joe as we continue to deliver increased value to our owners, anglers, sponsors and host communities.”

Joe is looking forward to his new role with AIM. “I’m excited to have the chance to combine my personal passion with my professional career.  I welcome the opportunity to be aligned with the nation’s top Walleye anglers and lead AIM to additional success, providing increased marketing opportunities to the sponsors and anglers.”

AIM Pro Walleye Series exclusively known for its Catch-Record-Release format.  A complete 2012 schedule of tournament events will be announced in the near future.  Please visit www.aimfishing.com for updates.

Anglers Insight Marketing, LLC™ (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the All Stars of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.

AIM Marketing Partners:

Bay Mills Resort & Casinos, Lund Boat Company, Mercury Marine/MotorGuide, Yamaha Marine, Crestliner Boats, JJ Keller Fishing Team, The Reel Shot, Navionics, John Butts Outdoors, Oahe Wings & Walleyes, Luck E Strike Lures, Worldwide Marine Insurance, Pier of d’Nort piers, Come By Chance Resort, Reef Runner Lures, The Judge Tournament Ruler, Rite in the Rain Paper, G2 Angling, M419 Guide Service.

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