Russ Lane Inks Deal with Boomerang Tool

Category: press release

 Sep 2nd, 2010 by OutdoorsFIRST 

Modified Sep 2nd, 2010 at 12:00 AM

Prattville, AL Elite Series Pro Russ Lane inked an endorsement deal with
Boomerang Tool Company of Mountain View, Calif., makers of the BTC line of
high-performance fishing tools.

“Boomerang Tool has created a line of tools every serious angler willwant to have,” Lane said. “The pliers made of aircraft grade aluminumreduce weight and won’t rust, but there’s no compromise on strength.
“When you go to unhook a fish, you don’t want to be searching forpliers that could be hidden behind a bag, under a seat or somewhereelse,” Lane said. “Anglers who fish tournaments want to manage theirtime to be efficient, and recreational anglers want to get back tofishing just as much as tournament anglers. So, you don’t want to befumbling around for pliers.

“The retractable cord and sheath are super because you can put themsomewhere and know specifically where it is. When you’re dealing withtreble hooks, especially, time and safety are critical elements. If youhave a fish in hand and need your pliers, they’re right there for you.”

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