Pure Fishing® Product Packaging Evolves

Category: press release

 May 26th, 2010 by OutdoorsFIRST 

Modified May 26th, 2010 at 12:00 AM

COLUMBIA, S.C. (May 26, 2010) – Leading the industry in packaging innovation, Pure Fishing announces new packaging for selected 2011 products. Replacing the sometimes hard to open clam packs are new “Sustainable Packaging” that promotes easy, safe and attractive packaging. Made by Natralock®, a division of MeadWestvaco Corporation, the Pure Fishing packaging will be available on 35 new Berkley Classic Tools with some products already on store shelves.
“Consumers will see the new packaging in stores during the fall of 2010,” said David Lund, Vice President of Marketing -The Americas. “We’ll have enhanced visibility of the Berkley product with glare-free surfacing and improved graphics. Opening the new packaging requires no special tools, just a pair of scissors that leaves a smooth, safe edge. Gone are the hazards of the ragged edges and the frustrations from opening the clam packs.”
Natralock materials include coated tear-resistant paperboard with a thermoform blister or bubble. The paperboard contains up to 30% recycled fiber and is recyclable.
It is anticipated that the new packaging will result in a 67% reduction in plastic usage compared to the traditional clam packs with an annual reduction in plastics headed to our landfills of 76.6 tons. Even transportation costs for shipping the products will be reduced as package weight is 29% lighter than before. The packaging is also much easier to open than the clam packs, yet retains its tear and pilfer resistance for product integrity.
Berkley continues to promote stewardship of our environment and our fisheries. The company’s commitment to responsible resource management is reflected not only with the new packaging. For years Berkley has actively engaged in recycling of discarded fishing line. Literally millions of miles of monofilament fishing line have been turned into fish habitat for enhanced fishing for all.
To learn more about Pure Fishing go to www.purefishing.com. For more about the innovative packaging from Natralock go to www.natralock.com.



About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, PENN®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products.  Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp! ®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl ®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®.  Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

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