Power-Pole partners with FLW for 2015
Category: press release
Dec 4th, 2014 by OutdoorsFIRST
Modified Dec 4th, 2014 at 12:00 AM
FLW, the world’s largest tournament-fishing organization, announced today a continued partnership with JL Marine Systems, manufacturer of Power-Pole shallow-water anchor systems. 2015 will mark the fifth consecutive season that the two organizations have partnered. Financial terms of the deal were not disclosed.
“We’re excited to continue our partnership with Power-Pole,” said Trish Blake, FLW president of marketing. “Their shallow-water anchor system will continue to be featured on all of our final-day tournament boats, showcasing the brand to millions of engaged fans and consumers.”
The Power-Pole brand will receive exposure across all of FLW’s platforms, including multiple websites, FLW Bass Fishing magazine, engagement through FLW’s social media communities and the Emmy-nominated “FLW” television show on NBC Sports Network, which broadcasts in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. In addition to traditional and social media, the Power-Pole products will be visible at FLW’s numerous world-class tournaments and Expos.
As part of the agreement, Power-Pole will continue to offer FLW tournament anglers the opportunity to join the Captain’s Cash rewards club. Members of the club who use a Power-Pole shallow-water anchor and win a Walmart Bass Fishing League (BFL), Rayovac FLW Series or Walmart FLW Tour tournament are entitled to a cash prize. To learn more, anglers are encouraged to visit Power-Pole.com.
“We are extremely happy to continue working with the FLW,” said Robert Shamblin, vice president of JL Marine Systems. “We value our relationship and all of the positive exposure that it brings to our brand. We are looking forward to another fantastic year.”
Since 2006, Power-Pole shallow-water anchoring systems have proven to be a valuable asset for winning tournament anglers. With their ability to hold their boats in position amidst strong currents or heavy wind the Power-Pole system has revolutionized the sport and become a “must-have” for serious competitors.