Huk signs Major League Fishing sponsorship deal
Category: press release
Jul 7th, 2015 by OutdoorsFIRST
Modified Jul 7th, 2015 at 12:00 AM
Major League Fishing announced today that Huk Performance Fishing, a recently formed company that produces high-quality performance fishing apparel, has signed a multi-year deal to sponsor both the Major League Fishing Cup and Select series.
“This is a huge win for Major League Fishing. We are absolutely delighted to welcome Huk to Major League Fishing,” said Major League Fishing General Manager Jim Wilburn.
“Huk is a great, new, cutting-edge apparel company with a strong brand,” Wilburn said. “We are delighted to identify with this aggressive company that understands our industry’s needs. I believe both Huk and Major League Fishing will greatly benefit from this sponsorship.”
Major League Fishing, a partnership between Outdoor Channel and many of the world’s best anglers, features made-for-television bass fishing events and utilizes what is considered the most innovative format in competitive fishing.
The Major League Fishing series are consistently among the highest-rated television shows in the fishing industry. Both Jack Link’s Major League Fishing and Major League Fishing GEICO Selects appear on Outdoor Channel. Additionally, two recent special airings of the MLF Summit Cup and Challenge Cup Championship rounds appeared on the CBS network.
“At Huk, we are establishing a strong footprint within the fishing industry. Major League Fishing has been setting the bar for innovation in tournament fishing, so we think a Huk sponsorship of MLF is a natural fit,” said Ben Verner, President of Huk.
Major League Fishing’s two-hour television events utilize a format that allows anglers to weigh all the “scorable bass” that they catch. The bass are immediately weighed after they are caught then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events.