FLW signs Mercury Marine, Motorguide to sponsorship extensions
Jan 19th, 2016 by OutdoorsFIRST
Modified Jan 19th, 2016 at 12:00 AM
FLW, the world’s largest tournament-fishing organization, announced today a sponsorship renewal with the Brunswick Corporation to continue to prominently feature the Mercury Marine outboard brand. The Wisconsin-based outboard engine company has served as one of two official outboard-engine sponsors of FLW since 2011. In addition, the MotorGuide trolling motor brand will also continue to be featured by FLW. Financial terms of the agreement were not disclosed.
“FLW and Mercury Marine along with MotorGuide share a longstanding partnership together,” said Trish Blake, FLW president of marketing. “We look forward to continuing to showcase these powerful brands to the millions of engaged FLW fans, anglers, and consumers.”
Mercury Marine officials said the FLW sponsorship offers great opportunities to reach anglers, both competitive and recreational. As part of the sponsorship agreement, both Mercury and MotorGuide will continue to offer contingency awards to FLW Bass Fishing League (BFL) competitors. Mercury will award $1,000 to the winning boater in each qualifying tournament, super-tournament and the All-American if he or she is the original registered owner/first purchaser of a 2013 or newer 115- to 250-horsepower Mercury outboard. MotorGuide awards $500 to the winning boater if he or she is the original registered owner/first purchaser of a 2013 or newer MotorGuide trolling motor.
“Mercury is pleased to again partner with FLW to fuel the love of fishing and boating held by millions of Americans,” said Michelle Dauchy, chief marketing officer at Mercury Marine.
Mercury Marine and MotorGuide will be featured across all of FLW’s media platforms, including the weekly “FLW” television program on the NBC Sports Network, World Fishing Network and the Pursuit Channel, FLW’s websites, social media and FLW Bass Fishing magazine. The properties will also have the opportunity to display their products, promote their anglers and provide promotional offers to fans at the FLW Expos, held in conjunction with the Walmart FLW Tour.