Elite Pro Hank Cherry teams with Creme Lure Company

Category: press release

 Nov 6th, 2014 by OutdoorsFIRST 

Modified Nov 6th, 2014 at 12:00 AM

Bassmaster Elite Series angler Hank Cherry has built his early career on his ability to catch tournament-winning fish on a swimbait. Cherry won the 2012 Southern Open on Smith Lake throwing a 3-inch swimbait on light line, and beat the best anglers in the game by throwing a swimbait in his win at the 2013 Elite Series All-Star Championship on Muskegon and White lakes in Michigan.

It seems only natural that Cherry and the manufacturer of one of the original soft-plastic swimbaits join forces.

Cherry and Creme Lure Co. – the creator of the original soft plastic worm – announced this week that Cherry would represent Creme on the Bassmaster Elite Series tour in 2015, and that he’d work in partnership with the Texas-based manufacturer in the development of high-quality baits for tournament anglers.

Creme Lure pro Hank Cherry (Dave Landahl)

“There are a whole lot of soft-plastic worms on the market, but Creme was the first,” said Cherry, who earned Elite Series Rookie of the Year honors in 2013 and finished third in the 2012 Bassmaster Classic. “They’re a company that’s huge in tradition, and they make a wonderful, durable bait that’s a good, solid bait for the everyday angler. Everything they make is super soft, but extremely durable: you’re not going to tear any of their plastics up – their worms, their crawdads, their swimbaits – on just one fish.”

Creme sold the first plastic worm, the Creme Wiggle Worm, in 1951, and was one of the originators of the plastic swimbait with the Lit’l Fishie, which dates back to the 1970s. Cherry’s likeness will appear on packaging for Creme’s Reel Scremer swimbait, a ribbed, 5-inch bait that features six “lateral fins” that run the length of the body, which improves the action of the bait and allows it to be fished in more diverse applications and at varying speeds.

“The way the water comes around those fins, it’s a different sound and action than you’ll ever get with a traditional smooth-bodied swimbait,” Cherry said. “It’s a really diverse bait that you can make a long cast and burn without it rolling over because the lateral fins stabilize it. Or, you can just barely crank the handle and the fins create a real natural action. It’s a perfect bait to fish with a jighead or Texas-style to pull through the grass, and because it’s not a big, thick, solid-bodied bait, the hook comes through it really clean and you get a really good hook set. There’s just a lot of different things you can do with it.”

Hank Cherry and the Reel Scremer, Creme’s revolutionary swimbait. (Courtesy Hank Cherry)

About Creme Lure Co.: The original plastic worm, created by Cosmo Creme in his basement in Akrom, OH in 1949, was presented to the public at the 1951 Cleveland Sportsman’s Show. In the decades since, Creme Lure Co. has become synonymous with quality plastics at reasonable prices for everyday anglers.

“We’re celebrating our 60th year in business as Crème Lure Co., and we’ve always been about putting people’s fishing lures in people’s hands at a reasonable price,” said Creme sales manager Chris Kent. “The Reel Scremer is very representative of our company: it’s a really good bait that’s reasonable priced. We’re extremely proud to partner with Hank: he’s obviously a very talented angler, but he’s also a great person from a great family.”

Information: For information on the Reel Scremer and other Creme products, log on to www.cremelureco.com

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