DAIWA: Fistful of Fantastic New Lures

Category: article

 Mar 30th, 2021 by Keith Worrall 

Modified Mar 30th, 2021 at 8:16 AM

Top Freshwater Lure Picks Now

Daiwa and Ever Green offer fish-getting baits you need to know about

Cypress, CA (March 29, 2021) – It’s time to make space in your tackle box for some innovative and effective multi-species baits from Daiwa and Ever Green. Prime time fishing is upon us and it’s the perfect opportunity to try something new—and proven—by pros and everyday anglers alike. From crankbaits to topwaters, Daiwa and Ever Green are on the scene with some imaginative new baits unmatched in the fishing tackle market.


The fishing market’s comeback kid, Daiwa is reintroducing the prolific and petite SC Shad, a shad-style crankbait like none other.

You’ll immediately appreciate its picture-perfect-profile, a dead ringer for the real thing. Equally exquisite is the SC Shad’s signature wobble. There are numbers of other realistic looking shad-style baits, but none tuned this perfectly and capable of summoning so many bites. Fish them head-to-head. You’ll appreciate the results.

At only 2 inches long and 1/8-ounce, Daiwa’s SC Shad ideally matches adolescent shad, which are mainstay forage for freshwater gamefish. Typically schooled, young shad often ball-up just beneath the surface. To that point, the SC Shad dives only 1- to 2-feet on the cast, modestly deeper when trolled.

The SC Shad casts to perfection as well. An internal counter buoyance sound weight not only stabilizes the bait but adds an alluring sonic rhythm. And when it’s time to set, know that a pair of VMC #12 treble hooks are up to the task.

Daiwa recommends 6- or 15-lb. test J-Braid x8 braided line to maximize running depth and sensitivity, along with an 18- to 24-inch J-Fluoro fluorocarbon leader.

The dynamic SC Shad is available in both natural and eye-popping colors. Prism Shad, Rainbow Trout, Himenmasu and Crystal Black Pearl get the call when matching native forage, while Gold Orange and Bubble Gum demand to be seen.

Beyond bass – largemouth, smallmouth and spotted – Daiwa’s SC Shad is effective on walleyes, trout and outsized panfish.

MSRP $9.99


Searching for a diminutive crankbait that gets results? Look no further than the Ever Green Piccolo silent crankbait with fixed weight. Designed to dive three to four feet, the Ever Green Piccolo is a bass and panfish catching machine.

Perfect for shallow water or suspended fish just below the waterline, the Ever Green Piccolo is a breath of fresh air in a marketplace overrun with large crankbaits. While there’s a time and place for large cranks, sometimes smaller is better. Think casting and running docks, cruising sandy flats or weed edges, or bouncing rocky areas where bass are set up and ready for the attack.

The same goes for panfish—the Ever Green Piccolo is ideal for targeting perch above weeds or schools of crappies feeding near the surface. Cast or trolled, the Ever Green Piccolo is a winner for crappies, largemouth and smallmouth bass, white bass, perch, and more.

The Ever Green Piccolo is available in eight forage-matching colors including Baby Gill, Bleeding Brown Craw, Bleeding Sunfish, Blue Back Chartreuse, Flash Silver Shad, Chartreuse Shad, Fire Craw, and Blue Back Flash.

MSRP $14.99


Designed to match the profile of a wasp, dragonfly or other near water insect, there’s never really been a bait like the Ever Green Gizmo floating rubber bait to hit the water. This is great news for anglers who love fishing topwater, what with all the excitement of splashing and boiling water and adrenaline-filled strikes.

A deviation from classic topwaters like frogs, the Ever Green Gizmo is designed with a weed guard and rubber legs and appendages and looks like a cross between a spider and a wasp, two creatures frequently smashed on the surface by bass and panfish.

The bait is designed to be shook and will vibrate accordingly, not necessary “popped” or walked on the water’s surface. Preliminary fishing trials have proven the bait is killer in a variety of situations – around lily pads, bulrushes, assorted aquatic vegetation, fallen trees and other timber and even open water.

Designed of elastomer, the bait is rugged and will withstand tearing and ripping after many fish catches. In terms of patterns, the new Ever Green Gizmo is available in eight different forage colors to match your individual fishing condition.

If you’re a fan of frantic surface strikes, you’re going to want to add the new Ever Green Gizmo to your arsenal—it’s one bait that promises loads of topwater mayhem…

MSRP $10.99


New for 2021, Ever Green introduces LOUDBUZZ. A classic buzzbait at first glance, LOUDBUZZ is constructed of premium components that not only endure hearty strikes, but also deliver a best-of-class performance.

LOUDBUZZ’s custom offset aluminum prop throws a wave of water while keeping the bait tracking on a straight plane. The prop is affixed with an aluminum rivet and mounted on a stainless-steel shaft, yielding unmatched toughness.

Daiwa and Ever Green pro Cody Meyer is a big fan of the new LOUDBUZZ, having caught countless fish on the MLF Tour thanks to its premium, fish-attracting performance.

Meyer comments: “For starters, the name is LOUDBUZZ, and it’s extremely loud. I’ve always liked loud buzzbaits, not the quiet ones. With the LOUDBUZZ you really aggravate the fish and draw them in from a far distance and thick cover. Second off, because of the keel design, the LOUDBUZZ always tracks straight and looks more natural, and the hook-up ratio is really, really good because of the way it tracks. A lot of buzzbaits will track off to the side, to the right or left, not so with the LOUDBUZZ.”

“The LOUDBUZZ also tracks straight and spits a lot of water at slow speeds. Most buzzbaits on the market you have to really crank to get that blade moving and keep the bait on the surface. The way the LOUDBUZZ is designed with the big blade and the whole head configuration, you can work it slow and keep it on top. It also features a premium hook, and I feel like we nailed it with the colors for any fishing situation. And all of the skirts are handtied. I’m just super impressed. It’s really a deadly buzzbait—everything I’ve been looking for in one and more.”

Daiwa Field Marketing Manager Marc Mills sums up the bait, “With the LOUDBUZZ, our lure designers worked long and hard on creating the ultimate design in buzzbaits. The goal was extreme volume and accuracy in tracking and solid hookups in a bait design that would draw strikes whether worked fast or slow.”

“One feature that may not stand out to a lot of anglers but is the shape of the head, which allows the bait to plane and come to the surface quickly and keep LOUDBUZZ in the strike zone longer. Also, the angle and design of the blade is a huge factor, much like the combination of the bow and the propeller of your bass boat. The result is a one-of-a-kind buzzbait that caters to the needs of pros and everyday anglers alike—and we know it’s going to quickly become a go-to lure.”

Ever Green’s new 3/8-ounce LOUDBUZZ comes in eight proven patterns, including Green Pumpkin, Fire Craw, White, Black, White Delight, Chartreuse Shad, Clearwater Shad and Golden Shiner.

MSRP $16.99.

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: [email protected]. The URL for Daiwa’s web site is http://www.daiwa.com/us/

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