A Peek Behind the Bait-Making Curtain

Category: article

 Feb 14th, 2022 by Keith Worrall 

Modified Feb 14th, 2022 at 6:00 PM

A Peek Behind the Bait-Making Curtain

Fan-driven Z-Man® GOAT ToadZ™ set to splash down at the Bassmaster Classic

Ladson, SC (February 14, 2022) – Sixteen months ago, Z-Man hatched an interactive, fan-fueled bass bait project. Perhaps for the first time in lure-making history, everyday anglers interacted with professional designers, offering ideas and inspiration and helping shape a new ElaZtech® bait from inception to first cast.

Via a behind-the-scenes YouTube series, social media posts and fan interaction, Z-Man invited its legions of angling fans into the circle of trust. Together, we took an idea from concept and raw sketches to prototype and ultimately, a fully developed surface-kicking amphibian.

Fan commentary, interaction and ideation helped shape the GOAT ToadZ surface bait from day-one.

You helped design it. We listened. You watched the process; saw the bait take shape. Now, get ready to sling it . . . the super soft yet tough-as-nails, boot-kicking, completely original topwater bait known as the GOAT ToadZ™.

In the meantime, give yourself a little fist pump. Then, stay tuned for the rest of the story. And watch as the Z-Man GOAT ToadZ comes alive at the 2022 Bassmaster Classic.

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