Rushton Gregory Inks INAVX Marketing Agreement
Jan 12th, 2016 by OutdoorsFIRST
Modified Jan 12th, 2016 at 12:00 AM
NavX Studios Selects Industry’s Top Marketing Firm to Manage Public Relations Initiatives
Boston, Mass. – Rushton Gregory Communications, a marketing communications agency specializing in the marine, outdoor, automotive and consumer electronics markets, announced today the latest addition to its industry-leading client roster, NavX Studios.
Based in San Francisco, NavX Studios recently acquired iNavX, a pioneering mobile Marine navigation application. iNavX is developed specifically for mobile devices running iOS. With the iNavX app, users can purchase and display charts and navigation data from a number of the industry’s leading providers including Explorer, Navionics, NOAA, Theyr and X-Traverse.
Under the terms of the partnership, Rushton Gregory will drive NavX Studios’ public relations efforts for iNavX including announcing new offerings, overseeing product reviews and organizing article opportunities.
“We have always taken great strides to be at the forefront of software innovation,” said Shaun Steingold, CEO, NavX Studios. “iNavX is a powerful application for boaters and we are excited to expand its capabilities. We are thrilled to have Rushton Gregory representing our marketing efforts as we move toward a bright future of continued innovation.”
“iNavX is a powerful and versatile tool for boaters,” said Andrew Golden, principal and co-founder, Rushton Gregory Communications. “Its intuitive interface and expansive chart offering has made the app the leading solution it is today and, with the recent surge in ‘connected boats’ serving up wireless data from every kind of on board system, its potential for growth and development is limitless. We look forward to the future of this product and the brand, and we are excited to employ our marketing expertise to promote NavX Studios’ product line.”
To learn more about NavX Studios and its app iNavX, visit inavx.com.