Fish Hippie Expands Rumfront Collection with All-New Short Sleeve Button Down

Category: article

 May 11th, 2020 by Keith Worrall 

Modified May 11th, 2020 at 12:50 PM

Fish Hippie Expands Rumfront Collection with All-New Short Sleeve Button Down

MT. AIRY, N.C., May 11, 2020Fish Hippie, the North Carolina-based outdoor lifestyle apparel brand, has added an all-new short sleeve button down shirt to its Rumfront Collection offering casual comfort and authentic style for when temperatures rise. This season, the Rumfront Short Sleeve will be a go-to for staying cool and stylish on those long days spent on or by the water.

As part of the Spring 2020 collection, the Rumfront Short Sleeve is comprised of 71% cotton and 29% hemp providing an incredibly durable build and breathable nature. Designed to match the needs of your everyday waterside lifestyle, these casual short-sleeve shirts feature a traditional button-down appeal without sacrificing an ounce of comfort. Combining versatile patterns with an exceptionally soft feel and stretch fabric, the Rumfront Short Sleeve will have you looking and feeling your best on any occasion.

“The Rumfront Short Sleeve is our first garment designed using hemp fabric – as it releases perspiration quickly, takes dye easily and retains color well, naturally resists mold and mildew, and grows softer the more it’s worn,” said Ben Webb, Fish Hippie president. “With quality and comfort at the forefront of what motivates us, we’re constantly seeking out new ways to elevate these characteristics in our apparel. The new Rumfront Short Sleeve button down is truly innovative from the fabric to the fit, and we believe this will become a fan favorite during the warmer seasons.”

For more information about Fish Hippie apparel, accessories, wine or way-of-life, visit FishHippie.com or “drift off course” with us on Facebook, Twitter and Instagram.

About Fish Hippie

Fish Hippie is a Mt. Airy, N.C.–based authentic, coastal inspired outdoor lifestyle brand that offers a wide variety of apparel and accessories. Fish Hippie’s collections focus on comfort and versatility with polos, button-downs, outdoor performance wear, original tees, outerwear, shorts, belts and hats, Fish Hippie is committed to continuously designing authentic, high-end products that accommodate and celebrate the finer side of outdoor living.

Fish Hippie products are available via 375 retailers nationwide and also at FishHippie.com.

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