ANNOUNCING JACKSON ADVENTURES
Nov 4th, 2019 by Keith Worrall
Modified Nov 4th, 2019 at 3:59 PM
A NEW CONSOLIDATED BRAND, JACKSON ADVENTURES, HAS BEEN LAUNCHED.
Jackson Adventures will be the consolidation of Jackson Kayak, Orion Coolers, Orion Kennels and Blue Sky Boatworks under one core brand.
Sparta, TN, November 1, 2019 – For immediate release.
Jackson Adventures is now the main corporate brand representing Jackson Kayak, Orion Coolers, Orion Kennels and Blue Sky Boatworks. This consolidation is aimed at simplifying 10 years of new product entries, 4 separate brand infrastructures and the beginning of new offerings from all divisions. The brand launch was flag shipped with the announcement of a new master web site, jacksonadventures.com where all products, content and web activity will be centralized. The web site launch also features the new Buy Dealer Direct program where consumers can order kayaks direct with full dealer benefits still in place with local shops. Jackson Adventures will soon be introducing a line of financing to go hand in hand with the online purchasing program, a financing offer that assists customers with online as well as dealer purchases. The site also features new Channels for Jackson’s diverse team blogging. The channels will be a central zone for whitewater, fishing and general adventure content.
Jackson Adventures Intro Video
A note from Eric Jackson, President
“Welcome to Jackson Adventures, proudly and energetically owned by the Jackson Family.
We are incredibly excited to launch Jackson Adventures which brings the entire Jackson product family of kayaks, boats, coolers, kennels, gear and outdoor essentials under one digital roof. In addition, we have invited our extended Jackson family of kayakers, adventurers, fisherfolk, travellers and outdoor lovers to join us and share their experiences with the Jackson Adventures community.
From the beginning Jackson has always been about creating great products for people to experience and enjoy nature – alone, with family and with our human and canine friends. For those of you that don’t know, we are headquartered in Sparta TN and this is were we make most of our products including Jackson Kayaks, BlueSky Boats, Orion Coolers and Orion Kennels.
From the launch of our first kayak over a decade ago, our business and our product range have grown but our commitment to inclusivity, the outdoor lifestyle, purposeful innovation, durable quality and product authenticity is unwavering.
We hope you like and enjoy the new Jackson Adventures virtual home. Check back often for new content, new products and new adventures.”
Jackson originated in 2004 with the launch of Jackson Kayaks, a made-in-America brand that quickly established itself as the leader in innovation and quality. Jackson has diversified into a line of recreational and fishing kayaks, coolers and award winning Blue Sky watercraft. The tradition of pioneering industry-leading outdoors products continues with the FlexDrive Upgrade and the long-awaited FlexDrive-E. We are now Jackson Adventures.