FORLOH introduces snowfall crypsis™ camo & solid colorways to hunt collections
Category: article
Dec 15th, 2020 by Keith Worrall
Modified Dec 15th, 2020 at 11:21 AM
Made-in-USA hunting brand offers unique new colorways across three-layer system to meet demands of all seasons, all regions
WHITEFISH, Mont. (Dec. 2020) — FORLOH, the first hunting brand to manufacture high-end technical apparel that is 100 percent made in the USA, has released its proprietary Crypsis Snowfall winter camouflage as well as a new solid black colorway across its three-layer apparel for men, women and youth.
FORLOH’s proprietary Deep Cover and Exposed Crypsis Technology™ camo patterns were designed for concealment in thick, alpine terrain or dry, open terrain, resulting from leading-edge game research and technology created to make hunters invisible to prey. The new Snowfall Crypsis pattern now offers a technical camo solution for those hunting in late season and winter backdrops.
Snowfall Crypsis is one of few technical snow camos available in the market. It’s applicable to late and shoulder season, and winter hunting around the world, and also to more mountainous situations where it allows hunters to be at snowline and hunt down without being seen.
The addition of solids to the collection was inspired after extensive field research in which FORLOH traveled the world on hunts across Europe and New Zealand. FORLOH observed that a vast majority of international hunters opt to wear solid apparel versus camo. The brand is also seeing an increased demand for solid options in technical hunting apparel in the US.
“We are excited to be expanding our technical outdoor apparel offerings to accommodate the needs of outdoor enthusiasts year round,” said Robert Yturri, Chief Product Officer at FORLOH. “Our solids, in particular, are bridging the gap from the mountain or field, to the everyday lifestyle appeal.”
The entire three-layer system of FORLOH’s AllClima outerwear, ThermoNeutral down mid layers and Deep Space base layers will be available in solid black as well as the new Snowfall camo. Additional solid colorway options will be introduced in the future.
The new colorways are available exclusively at FORLOH.com. Snowfall is available now, while solids are partially available now and will be fully available by Jan 1st.