Bass Pro Shops helps the Rocky Mountain Elk Foundation raise awareness and funds this August with a round up campaign
Category: News Release
Aug 10th, 2015 by OutdoorsFIRST
Modified Aug 10th, 2015 at 12:00 AM
SPRINGFIELD, Mo. – Bass Pro Shops is showing its support in a new way this August for the Rocky Mountain Elk Foundation (RMEF) and its members. During RMEF month, shoppers at participating Bass Pro Shops stores* are invited to donate their change to the leader in Elk Country Conservation by rounding up their purchase total to the nearest dollar.
“We are grateful for and appreciate the support of an organization that is such a devoted conservation partner,” said David Allen, RMEF president and CEO. “Bass Pro Shops has shown again and again that in addition to its on-going work involving fish and wildlife habitat improvements, conservation and outdoor skills education, and conservation advocacy, that it remains a committed supporter of the Rocky Mountain Elk Foundation.”
Throughout August, Bass Pro Shops stores across the U.S. will offer customers an opportunity to donate their spare change in support of RMEF’s conservation efforts and programs that will continue to protect and enhance elk habitat. In addition to RMEF receiving 100 percent of the money customers donate at the cash register, Bass Pro Shops will make a contribution at the end of the promotion. Bass Pro Shops also provides promotional support to RMEF through multiple advertising channels.
Bass Pro Shops founder Johnny Morris has made giving back to conservation a hallmark of the company since he first began selling fishing tackle in the back of his dad’s liquor store in 1972. Over the course of several decades, Morris has dedicated himself to inspiring people, especially youth and families, to love, enjoy and conserve the great outdoors. One way that Bass Pro Shops works on behalf of conservation is by supporting the efforts of nonprofit conservation organizations that share a desire to tackle key conservation initiatives such as fish and wildlife habitat improvements, conservation and outdoor skills education, improving the quality of our lakes, rivers and springs, and conservation advocacy.
*Event available at all U.S. locations excluding Islamorada, Florida, and the Catalog Outlet in Springfield, Missouri.
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