Category: npaa

 Mar 4th, 2011 by OutdoorsFIRST 

Modified Mar 4th, 2011 at 12:00 AM

Minneapolis, MN –Evinrude E-TEC Motors, Ranger Boats and Rapala have re-signed on with Liddle Marketing Company for the 2011 TESTRIDE™ events and new sponsors to the program are Humminbird Electronics and Minn Kota trolling motors. TESTRIDE™ is a grass-roots program, paired with local festivals and events that allow consumers to experience features and benefits of new products on the water. “We bring in only the best professional anglers with key product knowledge and TESTRIDE™ training,” shared George Liddle of LMC. “That means customers have a highly personalized experience with very low pressure. They get to see it and feel it in motion-which is great.”

Companies have seen trackable and proven results participating in LMC’s TESTRIDE™ events.  The value of onsite exposure as well as radio, email and social media invitations, provide heightened exposure for these key partners. That helps promote their message across a broad spectrum, maximizing the return on their investment.

“Being turn-key is important for today’s partners,” added Janet Parker, Vice President of LMC and professional bass angler. “Our people, with the newest technology and the best product knowledge, are onsite to answer questions to potential customers.” Pro-level anglers host the TESTRIDE™ with each participant, giving key product use and custom-rigging conversations outside the boat show environment.

“We’re happy to be back with the TESTRIDE™ program,” shared returning partner Kelly Brockpahler of Rapala. “It’s proven. It’s trackable. And it’s affordable. We’re in.” At least ten TESTRIDE events are planned for the 2011 season. See www.liddlemarketingcompany.com for a complete schedule.

LMC is proud of the TESTRIDE™ partner relationship with the following organizations: Evinrude E-TEC Motors, Ranger Boats, Humminbird Electronics, Minn Kota and Rapala.

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