Frabill Joins NPAA as Supporting Partner
Dec 22nd, 2009 by OutdoorsFIRST
Modified Dec 22nd, 2009 at 12:00 AM
New NPAA member Frabill, a Wisconsin-based fishing tackle company, states in their new product catalog, “You don’t last 70 years in the fishing industry by standing still.” By recently affiliating as a supporting partner with the National Professional Anglers Association, they made another statement, according to spokesman Noel Vick.
“Frabill recognizes that tournament organizations are the breeding grounds for product development and ‘how-to’ information for fishermen. Our affiliation with NPAA comes with the recognition that tournament organizations have had recent challenges,” Vick said. “We want professional anglers to know they have our support.”
He cited two NPAA members who are integral to their product line-up through design and even lending their names to gear they developed. Tom Neustrom and Scott Glorvigen, NPAA members and well known anglers, have their names on new Frabill Ice Hunter series ice fishing combos. Vick said, “We tapped into the minds of the anglers and brought these innovations to the marketplace.” That is occurring throughout their complete product line-up, which is divided into thirds, with ice fishing, nets and aeration systems.
NPAA Executive Director Cody Roswick said, “We are excited to welcome Frabill. They build great products that our members use on the water. As Frabill continues to grow, NPAA and its members will spread the word and share news with our extensive list of ‘key opinion leaders.’ The NPAA works together with supporting partners in their marketing efforts.”
Frabill, one of the leaders in ice fishing, recognizes the sustained growth in this segment of the industry. “Anglers are being recruited and more are taking advantage of fishing during this period. It’s the only sport driven by product development. New gear has made ice fishing more interesting and at the same time more comfortable and affordable,” he said.
Anglers will see Frabill pushing its strong goal of revitalizing live bait in 2010. “This is going back to our roots when we started in 1938. Live bait is the Number One way for kids to catch fish and to recruit new anglers.” The company will also push its Conservation Series nets, developed in conjunction with pros to handle fish carefully (flat bottoms, coated, knotless).
Available soon will be the company’s newest product, the Hiber-Net. Described by Vick as the “home run” in net development, the Hiber-Net is 100 percent retractable and collapses into itself. “Every tournament angler and lots of regular anglers will want one,” he said.
Frabill will also join other supporting partners and members who share the efforts of this non-profit organization at the NPAA annual meeting in the Twin Cities Jan.8-10. Frabill will showcase some of their new products here for the first time. The NPAA and its supporting partners are focused on growing the sport of fishing and increasing the professionalism of its members. They include Northland Fishing Tackle, Navionics, Mercury Marine, Evinrude Outboards, Lund Boats, Ranger Boats, Off-Shore Tackle, Fin-Tech Tackle, Bartness Tackle, Berkley, Walleye’s Inc., Greater Insurance Services, AIM Walleye Series, Masters Walleye Circuit, FLW Outdoors and now Frabill. More NPAA member and association news can be viewed at www.npaa.net. Anglers who want to become involved are encouraged to join.
NOTE TO MEDIA & PROSPECTIVE MEMBERS: For more information, contact Cody Roswick, 701-845-0381.