FLW Rebrands Walleye Magazine

Category: npaa

 Feb 11th, 2011 by OutdoorsFIRST 

Modified Feb 11th, 2011 at 12:00 AM

MINNEAPOLIS (Feb. 11, 2011) – FLW Outdoors, the world’s largest tournament-fishing organization, has rebranded the Walleye edition of FLW Outdoors magazine to just Walleye. FLW Outdoors produces FLW Outdoors magazine andWalleyemagazine, each the world’s leading authority on their species.

Walleye magazine will continue to be available in print version through a subscription and at multiple Walmart locations throughout the country. Fans will also be able to enjoy the magazine and all its features in the new e-Edition. Digital readers will see more than 30 videos per issue including pro fishing tips, features, tackle tips and more.
“Condensing the title of our magazine to, simply, Walleye is our way of reminding our readers that we are the only periodical magazine dedicated solely to walleye fishing and the National Guard FLW Walleye Tour,” says Colin Moore, Walleye editor. “The walleye fishery in the Midwest and elsewhere has never been in better shape and now that the economy is slowly recovering, there’s renewed interest in walleye tournaments and fishing in general. We’re sure that readers will find that Walleye magazine delivers when it comes to providing information that will help them achieve better results and enjoy their fishing time more.
“And because of our special partnership with Walmart, Walleye magazine will be available wherever there’s a Walmart in walleye country-not in the newsstand racks with every other title, but displayed on the counter of the sporting goods department right where fishing tackle shoppers will find it easily. Walleye fishing is our focus and we deliver with a magazine that has lots of useful how-to illustrations, news about fishing tackle industry trends and the latest scoop on what walleye pros are using to win tournaments on the National Guard FLW Walleye Tour.”
The rebranding of the magazine will not affect the content. Walleye magazine will still provide great tournament information, pro tips, in-depth features, tackle tips and more. The magazine will feature a new masthead and include the addition of new illustrated departments that are eye-catching, but also serve as a resource for teaching advanced techniques.
Fans can visit FLWOutdoors.comto subscribe today. Subscriptions for the print edition are $15 and the e-Edition is available for only $5.
FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

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