Anglers Insight Marketing (AIM) Hires Their CEO, President

Category: Tournament

 Jun 18th, 2008 by OutdoorsFIRST 

Modified Jun 18th, 2008 at 12:00 AM

Plymouth, WI – June 18, 2008- Anglers Insight Marketing LLCâ„¢ (AIMâ„¢) announced today the appointment of Scott Matheson to the dual role of CEO and President of AIM.    Matheson will take the reigns of the newly formed company effective July 1and immediately begin work to develop the infrastructure AIM requires to operate Walleye tournaments as early as the 2009 season. 

Matheson believes the key component to the future success of AIM is ” the unique blend of it’s  personalities and industry experience that will give AIM the cutting edge insight needed for success as we grow.  This company is similar to an employee-owned company and as such the input, passion and experience each investor brings to the mix will help it create opportunity for the company itself and the industry as a whole.” 

Pat Neu, AIM Chairman of the Board, commented on Matheson’s appointment to the CEO/President position  “I have known Scott for 30 years and during that time I have found him to be one of the most knowledgeable and insightful businessmen in the Outdoor Industry.  Scott will bring the mix of business knowledge and love for the sport that AIM will need to succeed.  He also brings a complete understanding of Walleye tournament fishing, having been a very successful tournament angler himself in the early 90’s on the Master’s Walleye Circuit”. 

Matheson’s experience runs the gamut from the independent sporting goods retailer, to big box store management, to divisional merchandise management and the marketing of products at some of the most successful companies in the Outdoor Industry– Mill’s Fleet Farm, Gander Mountain, Whitewater Outdoors, and most recently as executive officer of BackLand Outdoors.  According to Neu, the experience gained during his career in our industry will be invaluable as our new CEO takes his place in the top position at AIM. Added to Scott’s industry experience is his genuine passion for the outdoors, a combination that will serve AIM well as the business grows. 

With the appointment of Matheson to his new position, AIM will now be headquartered in Plymouth, Wisconsin.  Plymouth is centrally located in the heart of the Walleye region and is the perfect location for AIM’s headquarters.  The new address and contact information is shown below.

Anglers Insight Marketing, LLC (AIM) is an angler owned organization dedicated to lead the fishing industry in competitive angling through the insight and knowledge of its owners who are predominantly participants in the sport. 

These are exciting times in the Walleye world; stay tuned for up coming AIM updates!

Please direct comments or questions to:

Scott Matheson
President and CEO
Anglers Insight Marketing LLC
PO Box 110
Plymouth, WI   53073
Office: 920-526-3399
[email protected]

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