Category: npaa

 Mar 5th, 2015 by OutdoorsFIRST 

Modified Mar 5th, 2015 at 12:00 AM


Plano, IL (March 3, 2015) – Southwick Associates, the nation’s premier outdoors market research firm, has announced the fishing brands anglers purchased most frequently in 2014. Results were compiled from the 15,685 internet-based surveys completed by panelists who volunteered to participate last year in Southwick Associates’ AnglerSurvey.com polls.

In 2014, anglers participating in the surveys said they purchased Frabill ice combos and tip ups more than any other brand.


Unrivaled innovations like the 371 Bro Series Reel maintain Frabill’s position as the top brand in ice fishing combos.

“When it comes to ice fishing gear, Frabill is the brand anglers have trusted for over 70 years,” says Frabill Hard Goods Brand manager, Ryan Olander, who was humbled but not surprised by the recent AnglerSurvey.com findings.  “We make the gear that helps ensure a great experience on the ice by offering an unmatched range of products that perform exceptionally across multiple price points.  Our selection of ice combos and tip ups is the most comprehensive on the market, meshing a variety of technologies, styles and materials to create products for any budget, application or technique,” he continues.

Indeed, Frabill engineers and manufactures over 60 unique ice-fishing combos and 15 distinct tip up models to cover any ice-fishing situation – including the new Panfish Popper Pro Series, must-have combos for late-ice crappies, bluegills and perch.




When it comes finessing late-ice panfish, the reimagined Panfish Popper Pro Series is a hardwater magic wand.

New Panfish Popper Pro Series: The Rods of March

Frabill’s new Panfish Popper Pro Series is the latest iteration of Frabill’s best-selling ice rod combos – a six-year evolution resulting in an unmatched combination of value and performance, engineered and built to take care of business on the ice. Equipped complete with an ultra sensitive micro spring bobber and a smooth, infinite-anti-reverse reel, the series is engineered to maximize performance, strike detection and a solid hookset in any situation.

Frabill’s new Panfish Popper Pro series consists of a 24″ Ultra Light Spinning Combo, 26″ Light Spinning Combo, 30″ Deadstick Spinning Combo and a 36″ Hole Hopper Spinning Combo. Each unique setup features the same fishing-friendly blanks and actions as the previous Panfish Popper Plus, but with upgraded aesthetics and new custom reel seats with cork handle components. Each combo has an MSRP of $29.99.


Model # 6984 Panfish Popper Pro 24″ Ultra Light Spinning Combo
Model # 6985 Panfish Popper Pro 26″ Light Spinning Combo
Model # 6986 Panfish Popper Pro 30″ Deadstick Spinning Combo
Model # 6987 Panfish Popper Pro 36″ Hole Hopper Spinning Combo


   * Solid fiberglass composite blanks
   * Equipped with an ultra-sensitive micro spring bobber
   * Blank-through construction
   * Custom reel seat with cork
   * Lightweight micro ice guides


   * 1-plus-1 ball-bearing reel
   * Infinite anti-reverse
   * Multi-disc, front-load drag
   * Chrome-plated, ABS spool
   * Sub-ZeroTM lube for smooth operation in coldest temperatures
   * Tapered drag knob for reducing line catch
   * L/R ambidextrous handle


Frabill, Inc. is in its 76th year of engineering premium, trusted fishing equipment. Fishing products include landing nets, portable aeration, bait containers, bait care and management, bait traps and seines, accessories, and premium raingear, including the new F Series Storm Gear. Frabill’s ice fishing product lineup consists of portable ice fishing shelters, rod and reel combos, tip-ups, bait containers, portable aeration, and premium ice fishing apparel, including the new I Series. Visit www.frabill.com.

About AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com
Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey or on Twitter at https://twitter.com/#!/AnglerSurvey and https://twitter.com/#!/HunterSurvey.

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