TINCUP Whiskey sponsors Major League Fishing
Mar 19th, 2021 by Keith Worrall
Modified Mar 19th, 2021 at 11:34 AM
TINCUP® Whiskey Announced as Latest Major League Fishing Sponsor
The Mountain Whiskey Brand Becomes Official Sponsor of Bass Pro Tour, Exclusive Whiskey of Major League Fishing BIG5
TULSA, Okla. (March 18, 2021) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today a sponsorship agreement with TINCUP Whiskey, one of the fastest growing brands within the whiskey category. The agreement ensures that TINCUP will be showcased across multiple MLF tournament circuits and through exclusive digital content, as well as an official sponsor of the Bass Pro Tour and the Exclusive Whiskey of the MLF BIG5. TINCUP, The Mountain Whiskey, is proud to support the growing outdoor sport of fishing and MLF given the dynamic and challenging nature of the sport, as well as the powerful bonds that are formed between participants in its pursuit.
“This sponsorship agreement reinforces the marketability that professional bass fishing offers,” said MLF President and CEO Jim Wilburn. “The popularity of our sport continues to grow, and the involvement of the TINCUP whiskey brand reinforces this. The passion and loyalty of fishing fans in this country is something that TINCUP recognizes and plans to embrace. MLF is the unquestionable leader in the industry, and this alliance solidifies our commitment to bringing the sport to mainstream America.”
TINCUP will be prominently featured at all Bass Pro Tour, Tackle Warehouse Pro Circuit, Toyota Series and Phoenix Bass Fishing league tournaments and will be showcased with the TINCUP Whiskey Winning Moment, which takes place at each Pro Circuit tournament. The Mountain Whiskey will also be seen across MLF’s various media platforms including MajorLeagueFishing.com, the “MLF NOW!” live stream broadcasts, the MLF social media outlets and MLF Bass Fishing magazine. TINCUP is also slated to be the presenting sponsor of 30 Bass Fishing League events during the 2021 tournament season.
TINCUP American Whiskey is a blend of two great American whiskeys, each aged in #3 charred oak barrels. “High rye” bourbon, distilled and aged in Indiana, is blended with a small amount of Colorado single malt whiskey. These whiskeys are then cut with Rocky Mountain water and bottled in Colorado. The result is a smooth, yet bold, whiskey fit for enjoying with friends in the great outdoors. TINCUP Whiskey is available nationally in three expressions: American Whiskey (Bourbon plus Colorado Single Malt), Straight Rye and 10-Year Aged.
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about TINCUP Whiskey, visit TinCupWhiskey.com.
About TINCUP Mountain Whiskey
TINCUP Mountain Whiskey is a classic American Whiskey – cut to proof with Rocky Mountain water and bottled at elevation 5,251’. Created by Jess Graber, who began distilling almost 40 years ago, the whiskey is aged in white oak barrels. As The Mountain Whiskey, TINCUP aims to inspire and empower new and profound experiences in the great outdoors. TINCUP is a nod to Tin Cup, CO, an old mining town nestled in the Rockies and named for the tin cups from which the miners drank their whiskey. Try the full TINCUP range: American Whiskey (Bourbon plus Colorado Single Malt), Straight Rye and 10-Year Aged.
Bring the mountain home @tincupwhiskey and www.tincupwhiskey.com. TINCUP American Whiskey is bottled at 42% ABV (84 proof).
©2021 TINCUP Whiskey, Denver, CO. Please drink responsibly.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF U.S. Army High School Fishing presented by Favorite Fishing.