Category: press release

 Feb 13th, 2015 by OutdoorsFIRST 

Modified Feb 13th, 2015 at 12:00 AM


Lake Hartwell, S.C. (February 13, 2015) – TESTRIDE™ kicks off a strong 2015 season with some of the best bass anglers driving the TESTRIDE  boats, including: Larry Nixon, Bryan Thrift, Anthony Gagliardi, Cody Meyers and Glen Brown. The public is invited to TESTRIDE the new Evinrude E-TEC G2 engine with these great anglers in their 2015 Ranger bass boats. Free and open to the public, TESTRIDE will be held Saturday and Sunday of the Classic, Feb. 21-22, from 9:00 a.m. to 3:00 p.m. Portman Marina on beautiful Lake Hartwell will house the TESTRIDE registration and access to the lake.

Evinrude launched the Evinrude E-TEC G2 engine last summer, but this is the first Classic event with the engine in use for the tournament. “I think customers will be thrilled to see the unrivaled performance, bold breakthrough design and learn about the industry-leading maintenance schedule of the E-TEC G2 engine from some of our tier-one prostaff like Nixon, Thrift, Gagliardi, Meyers and Brown,” said Krista Heidgerken, Senior Communications Specialist for Evinrude Outboards. “Customers will experience 20 percent more torque, up to 15 percent better fuel efficiency and up to 75 percent fewer total regulated emissions than leading competitors’ four-stroke engines.”

“We have some of the biggest names in the business taking our customers out for TESTRIDES this year at the Bassmaster Classic,” said George Liddle of Ranger Boats. “There is no doubt, these guys are champions and living legends of bass fishing.” TESTRIDE events are designed to showcase the new boats and motors and this year the next generation G2 Evinrude outboard engines will be on every bass boat at TESTRIDE. “We’ve pulled out all the stops and this will be the perfect time to see this incredible new engine.”

Experiencing the new Evinrude E-TEC G2 products on the water helps future boat owners no matter where they are in the purchase cycle. Whether a purchase is top of mind or only a dream of “someday,” the rides are free to the public and fun for the whole family. The first 50 attendees that take a TESTRIDE receive a free Evinrude logoed hat. Plus, additional purchase incentives are available to TESTRIDE participants if they do purchase within a reasonable time period after their TESTRIDE, check out www.rangerboats.com for more “GEAR UP & GO!” details.

Spending time in the boat with these pros gives consumers a chance to ask about rigging, electronics and boat control, too. “It’s one-on-one time in a brand new G2 Evinrude-powered Ranger Boat with these tremendous pros,” said Janet Parker of Liddle Marketing Company. “What a great opportunity to experience the Bassmaster Classic in this unique way.”

All aspects of the TESTRIDE program are free to the general public. Go to www.liddlemarketingcompany.com for more details. LMC is proud of the TESTRIDE™ partner relationship with Evinrude E-TEC G2 Motors and Ranger Boats.

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