Rayovac re-signs with FLW

Category: press release

 Apr 15th, 2015 by OutdoorsFIRST 

Modified Apr 15th, 2015 at 12:00 AM

FLW, the world’s largest tournament-fishing organization, has announced Rayovac®, a division of Spectrum Brands featured by FLW since 2012, has signed a sponsorship agreement and will remain a partner of the organization, including title sponsorship of the Rayovac FLW Series. Terms of the agreement were not released.

“We are proud to continue our association with the Rayovac brand,” said Trish Blake, FLW President of Marketing. “They recognize the power of fishing enthusiasts at all levels and the loyalty of our consumer base.”

Walmart FLW Tour 2014 Angler of the Year runner-up Cody Meyer, a six-time Forrest Wood Cup qualifier, will represent the Rayovac® brand in 2015. The Auburn, California, native has 20 career top-10 finishes in just 76 events, and has earned more than $700,000 in his six seasons as an FLW Tour pro.

Cody Meyer

“I’m excited to be representing Rayovac on Tour this year,” said Meyer. “Rayovac is a worldwide leader in battery power and innovation. It is very easy to represent a sponsor whose product you use and trust, and I feel like this puts me in a great position for the season.”

Per its sponsorship agreement, Rayovac will be featured across all of FLW’s media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and the “FLW” television show. The Emmy-nominated “FLW” is broadcast in high-definition (HD) on the NBC Sports Network, World Fishing Network and the Pursuit Channel to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

“Rayovac is pleased to sponsor FLW for a fourth year in a row. FLW has been a tremendous partner, and supporting the fishing enthusiast as a key consumer target for our brand has been a part of our mutual success”, said Dennis Sullivan, Vice President, Rayovac Business Unit.

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