Outdoor Channel Announces Acquisition Of Winnercomm Inc.

Category: press release

 Jan 13th, 2009 by OutdoorsFIRST 

Modified Jan 13th, 2009 at 12:00 AM

Temecula,California – Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) announced the acquisition of Winnercomm Inc., a leading independentsports production, program development, marketing services and salesrepresentation company. Terms of the transaction were not disclosed.

“The acquisition of Winnercomm offers multiple benefits for OutdoorChannel,” said Roger L. Werner, President and CEO of Outdoor Channel.”We will strengthen our ability to develop compelling outdoor contentin an efficient manner, gain access to additional sponsorship salescapabilities, and add a rapidly growing asset in the Skycam andCablecam systems. Outdoor Channel and Winnercomm have a history ofsuccessful collaboration on-air and on the web. We look forward tocapitalizing on Winnercomm’s extensive capabilities as we build uponour category leadership position across multiple distributionplatforms.”

Winnercomm’s core capabilities include TV and remote/liveproduction, broadcast and corporate design services, interactive designand related services, cable and other marketing services, and sportssales. Winnercomm supplies over 1,000 hours of programming annually to14 national television networks including outdoor programs such as”Under Wild Skies”, which aired on ESPN over the past 14 years, “Drivento Hunt” and “The World’s Greatest Fishing Show”, both of whichcurrently air on ESPN. Winnercomm also possesses one of thefastest-growing interactive, marketing services and marketingconsulting businesses in the Mid-West region. The Company helps createengaged fans for television networks and other businesses throughpackaging and delivering interesting and useful content in new anddifferent ways, and creating unique opportunities for marketers torelate to and engage customers and prospects across multiplecommunications platforms. Winnercomm and its employees have earned 13Emmy Awards, and the Company is based in Tulsa, Oklahoma.

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