Optima Batteries Joins PAA as Premier Sponsor

Category: press release

 Feb 14th, 2011 by OutdoorsFIRST 

Modified Feb 14th, 2011 at 12:00 AM

BENTON, Ky. (Feb. 14, 2011) – OPTIMA® Batteries, manufacturer of high-performance marine and automotive batteries, known among anglers worldwide for its Blue Top® batteries, has joined the Professional Anglers Association as a Premier Sponsor.

OPTIMA Batteries will be featured in marketing campaigns and other promotions for the 2011 Bass Pro Shops PAA Tournament Series presented by Carrot Stix, along with content at FishPAA.com and “FishPAA Television” seen by millions on Versus. PAA members and fans will have multiple opportunities throughout the year to win OPTIMA Batteries products through online and tournament site promotions.

OPTIMA will sponsor the “OPTIMA Hard Charger Award” for the biggest one-day catch of each tournament in the 2011 Bass Pro Shops PAA Tournament Series
presented by Carrot Stix. The four anglers who capture this honor will be featured on “FishPAA Television” in the OPTIMA Hard Charger segment, as well as online at FishPAA.com.
“As technology in fishing advances with high-demand trolling motors, increasingly complex wide-screen electronics, shallow water anchors and engines with on-board computers, battery technology has to keep up,” said Ryan Hoffins, marketing manager for OPTIMA Batteries. “We are partnering with the PAA to help demonstrate that OPTIMA BlueTop batteries, with patented Spiralcell technology, deliver the cranking power, cycle life and reserve capacity that serious anglers need to be successful on the water.”

OPTIMABlueTop batteries are dual-purpose, providing the cycling ability your boat demands while maintaining the cranking ability it needs. All OPTIMA batteries have patented Spiralcell technology and are maintenance-freewith tightly sealed cells that allow mounting in multiple positions without leaking or damaging your boat. BlueTops allow more running time and up to three times more recharges than what you would get out of a traditional battery.

“We’re excited to welcome OPTIMA Batteries as our newest Premier Sponsor of the Bass Pro Shops PAA Tournament Series,” said Danny Blandford, PAA Program Director. “Their complete line of batteries, including the BlueTop series used by anglers, is known for rugged durability and peak performance on the road and on the water.

“The PAA staff will be using OPTIMA batteries, the ultimate power source, this season to power our PAA electrical equipment and weigh-in tanks. Our anglers and fans rely on our ability to provide the information immediately and online, and also to keep fish alive during weigh-ins for successful release. OPTIMA batteries definitely will help us succeed in all areas this season.”

PAA members and fans will have the opportunity to win OPTIMA Batteries products this season during promotions and will receive discounts through the OPTIMA webpage in the PAA Affinity Partner section of FishPAA.com. Some promotional contests will be online at FishPAA.com or through Facebook.com/fishpaa, while others will be held at tournament locations in Georgia, Missouri, Texas and Alabama or other venues.

About OPTIMA Batteries
OPTIMA BlueTop®, RedTop®and YellowTop® batteries are available through leading battery distributors throughout the globe. Consumers should look for the unique colored top and six-pack design for which OPTIMA is known throughout the world.  For the nearest retailer, consumers can also call 1-888-8OPTIMA (1-888-867-8462) or visit www.optimabatteries.com.

OPTIMA batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI – News) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com.

About the PAA
The Professional Anglers Association is a non-profit organization that gives professional anglers a unified voice in order to aid in the growth of the sport of professional bass fishing. The PAA also aims to administer educational programs to the average angler, to increase enjoyment of the sport, and to embrace sound conservation practices to further the future of the sport. Web: www.FishPAA.com and follow us on Facebook at www.facebook.com/fishpaa

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