Oakley Signs as Presenting Sponsor of Select Bassmaster Open Event

Category: press release

 Apr 14th, 2009 by OutdoorsFIRST 

Modified Apr 14th, 2009 at 12:00 AM

BASS announced today that Oakley, the Orange County, Calif.-based eyewear producer, will join the organization as a presenting sponsor of select Bassmaster Open events.

The agreement marks the first foray into BASS sponsorship for the popular sunglasses maker. It includes presenting sponsorship of one event each in the three Bassmaster Open Divisions. The sponsorship will kick off with the upcoming April 16-18 Bassmaster Northern Open on the Chesapeake Bay and Cecil, Md. Oakley will also present the April 30 – May 2 Bassmaster Southern Open event on Wheeler Lake and the Sept. 3-5 Central Open event on Sam Rayburn Reservoir and Jasper, Texas.

“We are excited to collaborate with BASS and be involved with the Bassmaster tournaments”, said Patrick McIlvain, vice president of Oakley Sports Marketing. “This alliance will showcase the technical advantages of our polarized eyewear in three of the most competitive fishing events of the year.”

The sponsorship agreement includes a presence across BASS’ multimedia assets, including Bassmaster Magazine, BASS Times and Fishing Tackle Retailer.

“Oakley has a rock-solid reputation in the outdoors and sports industry” said Tom Ricks, vice president and general manager, ESPN Outdoors & BASS. “The Bassmaster Opens are an attractive property with high levels of participation and its status as the qualifying level into the Elite Series.”

For more information on Oakley visit http://www.Oakley.com.

Bassmaster Open Official Sponsors: Toyota Trucks, Berkley, BOOYAH Baits, Evan Williams Bourbon, Mercury, OPTIMA Batteries, Skeeter Boats and Yamaha Marine.

Bassmaster Open Supporting Sponsors: Bass Pro Shops and Triton Boats.

For more information, contact BASS Communications at (407) 566-2208 or visit http://www.Bassmaster.com. Visit http://www.ESPNOutdoorsMedia.com for ESPN Outdoors’ latest releases, schedules and photos.

About Oakley, Inc.
Oakley is a worldwide leader in performance optics including premium sunglasses, goggles and prescription eyewear. Headquartered in Southern California, the company’s optics brand portfolio includes Fox Racing, Mosley Tribes, Oliver Peoples and Paul Smith Spectacles. In addition to its worldwide wholesale business, Oakley operates retail locations including Oakley Stores and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded technical and active apparel, footwear, watches and accessories. Additional information is available at http://www.Oakley.com.

About BASS
For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in ESPN360.com, ESPN’s sports broadband network, Bassmaster.com, BASSInsider.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.

The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women’s Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.

BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.


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