Mossy Oak Expands Major League Fishing Sponsorship with Multi-Year Deal to Remain Exclusive Camo Sponsor
Jul 15th, 2021 by Keith Worrall
Modified Jul 15th, 2021 at 4:03 PM
TULSA, Okla. (July 15, 2021) – Major League Fishing (MLF), the world’s premier tournament-fishing organization, and Mossy Oak, the West Point, Mississippi-based leading branded camouflage and outdoor lifestyle company, announced a new multi-year sponsorship expansion ensuring the company will remain the exclusive camo sponsor of Major League Fishing through 2024. Terms of the agreement were not disclosed.
“Major League Fishing is thrilled to expand our relationship with Mossy Oak,” said MLF President and CEO Jim Wilburn. “Their commitment to our anglers, fans and the sport of professional bass fishing has been consistent since 2018 and their innovative and realistic camouflage patterns are a huge hit with anglers, hunters and outdoorsmen alike. To partner with an organization that shares the same love and passion for fishing and the outdoors as we do is very special.”
Mossy Oak will be showcased at all MLF-sanctioned tournaments and outdoor activations, and the brand will also be seen across numerous MLF media platforms, including prominent display in the MLF Cup events and the Bass Pro Tour Heavy Hitters All-Star event, at MajorLeagueFishing.com, MLF Bass Fishing Magazine and the “MLF NOW!” livestream, which broadcasts during every Bass Pro Tour and Tackle Warehouse Pro Circuit event for a total of more than 600 hours of live-streamed content.
“We are very excited about our expanded partnership with Major League Fishing,” said Mossy Oak Chief Sales Officer Chris Paradise. “Our ultimate goal is to connect with our loyal and growing Mossy Oak fishing consumer and customers via the strongest and most authentic reach possible. Major League Fishing and their leading, broad-based media platform delivers on that expectation greatly. As the Official and Exclusive pattern of Major League Fishing, we are honored and energized to continue bringing the Mossy Oak Fishing Brand to anglers everywhere.”
Mossy Oak’s logo will also remain prominently located on the wrapped trucks, boats, and jerseys of its sponsored MLF anglers. This list includes the current Bass Pro Tour Angler of the Year (AOY) leader Ott DeFoe, brothers Jordan and Matt Lee, professional bass-fishing’s all-time leading money winner Kevin VanDam, and Tackle Warehouse Pro Circuit anglers Ramie Colson Jr., and Brian Latimer.
About Mossy Oak
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels, Mossy Oak Properties, and Mossy Oak G.O. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, and Mack’s Prairie Wings and the official pattern of MLF.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, the Sportsman Channel and on-demand on MyOutdoorTV (MOTV). Headquartered in Tulsa, Oklahoma, with offices in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. In 2019 MLF acquired FLW and rebranded it as MLF BIG5, which expanded its portfolio of catch, weigh and immediate release events to include the sport’s strongest five-biggest-fish format tournament circuits. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams, and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
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