Major League Fishing launches new app

Category: press release

 Feb 21st, 2018 by OutdoorsFIRST 

Modified Feb 21st, 2018 at 12:00 AM

Major League Fishing (MLF) announces that its all-new MLF App designed to deliver the ultimate experience for fans on the go is available now for free download on Apple and Android devices.

League officials are excited about what the new app means for viewers of all ages who follow the popular made-for-television MLF bass competitions, saying it provides an easier-than-ever way for them to see anglers’ profiles, tips, standings, and the TV schedule for MLF, the No. 1-rated show on Outdoor Channel.

“This app is an incredible companion for watching our show, but will also likely become the preferred destination for our fans looking for ‘everything’ MLF,” said Bailey McBride, MLF manager of marketing and communications. “In today’s world of mobile devices, we knew we needed to get MLF information to our audience’s phones for convenience and here it is.”

The MLF App streams all the content and tips from the MLF website into a format that is easy for all ages and experience levels to use.

“Our digital team spent considerable thought, time and effort during months of development to create this wonderful experience for even the most novice app user,” McBride added. “We’re very proud of the outcome and look forward to bringing MLF fans everywhere the latest and greatest in videos, news and more from the best professional bass anglers in the world.”

This version of the MLF App will soon be followed by other additions, including integration of the fishing-club friendly Scoretracker Live and easy in-app access to the MLF Shop.

The 2018 season will be the seventh for MLF. According to Nielsen ratings, the show was Outdoor Channel’s top-rated program in first and second quarters 2016 and 2017.

MLF also airs on the World Fishing Network, CBS, CBS Sports Network and Discovery Channel.

All past episodes of MLF, as well as thousands of hours of other outdoor programming, can also be watched via the exclusive MyOutdoorTV (MOTV) app. MOTV is a global subscription-based, video-on-demand (SVOD) service, purchased monthly or annually.

The MLF and MOTV apps can be downloaded quickly and easily, from either the Apple App Store or Google Play, according to devices.

Additionally, MLF’s event format, rules, anglers and sponsors can be found by visiting www.majorleaguefishing.com.

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