“Major League Fishing” Delivers Two-Thirds of All Competitive Fishing Viewing Minutes in 2021
Feb 18th, 2022 by Keith Worrall
Modified Feb 18th, 2022 at 2:44 PM
Major League Fishing’s Top Telecast in 2021 on CBS Nearly Tripled its Competitor’s Top Telecast on FOX
DENVER (Feb. 16, 2022) – For television fans of competitive fishing, Major League Fishing (MLF) provided the events that nearly one million households were watching in 2021. Sixty-seven percent of all minutes of competitive fishing on television were consumed by viewers watching a Major League Fishing event.
Major League Fishing seen on Outdoor Channel, Sportsman Channel, World Fishing Network, Discovery Network and CBS, delivered 67% of all viewing minutes among competitive fishing programs during 2021.
Major League Fishing’s No. 1 telecast during 2021 (12/19/21) was a CBS Sports Spectacular program which delivered more than 928,000 households, surpassing its competitor Bassmaster’s highest-viewed telecast on Fox by +174%.
“Fans watching competitive fishing on television saw the best in the business at Major League Fishing events,” MLF President and CEO Jim Wilburn said. “With two-thirds of all viewing minutes watched focused on MLF events, the networks that cover our events are the best in the business too.”
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV (MOTV). Headquartered in Tulsa, Oklahoma, with offices in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. In 2019, MLF expanded its portfolio of catch, weigh, and immediately release events to include the sport’s strongest five-biggest-fish format tournament circuits. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams, and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement, and fish care.
Major League Fishing – WE ARE Bass Fishing™
Source: Nielsen, Marketbreaks, Live+7, % of Total Minutes Viewed 2021 (12/28/20-12/26/21): Total minutes Viewed = Total Duration X HH Average Audience; Combined All Telecasts across All Linear TV Networks Major League Fishing: Outdoor Channel, Sportsman Channel, Discovery Network and CBS. Bassmasters: Fox, Fox Sports1, Fox Sports2, Pursuit Channel
CBS Sportstacular program (12/19/21) vs. Bassmaster’s on FOX (6/12/21).Live+7, HH Average Audience