Mad Scientist Tackle’s Ghost Shad features powerful and proven UV coatings on a popular lure design
Jul 28th, 2025 by Chris Munchow
Modified Jul 28th, 2025 at 1:56 PM
FOR IMMEDIATE RELEASE
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The Ghost of Fishing’s Future |
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Mad Scientist Tackle’s Ghost Shad features powerful and proven UV coatings on a popular lure design |
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FINLAYSON, MN (July 28, 2025) – When it comes to versatility for fishing situations and species, it’s hard to beat lipless rattlebaits. From shallow to deep, the angler can control what the bait’s doing and exactly how to fish it for maximum results. Largemouth bass, smallmouth bass, spotted bass, walleyes, pike, lake trout, wipers, stripers, and even inshore species—the rattlebait is the Swiss Army Knife of lures, catching about everything with fins, scales, and an appetite. Meet the Mad Scientist Tackle Ghost Shad and elevate your rattlebait game. |
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GHOST SHAD (Green/Holographic Basecoat) |
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Besides its forage-matching shad profile, agitating action, and raucous rattle, the Ghost Shad features Mad Scientist Tackle’s exclusive and advanced APEX Vision coatings, which include seven colors: red, blue, green, gold, pink, and natural for the highest possible visibility in the visible, UV and infrared light spectrums. Plus, holographic scale patterns help with the reflectivity and baitfish-mimicking to produce a rattlebait that summons bites unlike any that have come before it. “From crankin’ green bass or smallies, pitching walleyes, to vertical jigging for lake trout, and more, the Ghost Shad is just a producer. It’s been used side by side with other rattlebaits and just plain outperforms thanks to its APEX Vision coating,” said Mad Scientist Tackle Sales Director and hardcore angler, Patrick Kalmerton. “If want to cover water, it’s hard to beat the Ghost Shad. It’s a power fishing wonder. And the Ghost Shad not only looks good to fish in all water clarities – its built-in rattle chamber attracts them from afar, too. The visual and audible properties combine into something special.”
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Kalmerton added: “With bass anglers, pink is popular, as are blue and green, which reflect like baitfish and young-of-the-year scales. We’ve had great results on bass with those colors. Plus, to match the hatch of fall-spawning cisco (tullibee), walleye and pike anglers have had extremely positive results on natural.”
Kalmerton concluded: “If you’re putting together that survival kit tackle box with baits that just produce fish, you’re going to want to include the Mad Scientist Tackle Ghost Shad.”
Natural/Holographic Basecoat
Pink/Holographic Basecoat
Blue/Holographic Basecoat
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Gold/Holographic Basecoat |
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Ghost Shad FEATURES:
MSRP: $8.99 |
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About APEX Vision Colors: Made For the Way Fish See All Mad Scientist Tackle baits start off as either nude, pearl, or black base lures that are then customized through a multistage process whereby they end up in an APEX Vision coating, which radiate color in the visible, UV, and infrared spectrums, mimicking real baitfish scales and making it highly visible to predatory fish. Available colors include red, blue, green, gold, pink, natural, and cisco-colored, which is designed to mimic pelagic baitfish and radiates UV light farther than any of the company’s other coatings. And for some baits – like select topwaters and Ghost Shad – you can also choose the pattern in shadow or holographic scale application, finetuning the look. The novel coatings were developed to appeal to the way fish see, creating flashing iridescent colors in visible, UV, and infrared spectrums that attract fish from farther than ever. Here are recommendations for when to use each APEX Vision color: |
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APEX +RED: Proven to entice reaction bites, Apex +RED imitates bleeding baitfish so perfectly that predatory fish can’t resist. It’s also the best choice for fishing in the green, algae blooms of late summer. |
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APEX +BLUE: In stained to dark water, APEX +BLUE outperforms other colors. Thanks to the iridescent flash of the lure, fish see it in stained to murky water conditions with low light. |
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APEX +GREEN: One of the best colors on any body of water, APEX +GREEN resembles young-of-the-year and other baitfish. It works best in spring and summer in clear and stained water. |
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APEX +GOLD: Gold is a standard in every angler’s arsenal, but APEX +GOLD has brought fishing to a whole new level. It resembles a school of baitfish/minnows and is a great choice year ‘round in any water color. |
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APEX +PINK: One of the most popular colors to attract predator fish from a distance. It works well in clear and stained water conditions. |
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APEX +NATURAL: Resembles crayfish and gives off a more natural presentation, especially when fishing near rocks. It performs well in clear and stained water. |
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About Mad Scientist Tackle Born from the technologically advanced loins of RVLNT eyewear, Mad Scientist Tackle was created to help anglers catch more fish. How? We use the science of light to make innovative products. It starts with RESEARCH. We keep our eyes peeled to discover what lures are being used and loved by anglers like you. Secondly, there’s our proprietary COATING. Using our secret lure coating process, we can reflect light in a way that’s natural like real baitfish scales, which fish cannot resist. Yes, our baits are scientifically proven to catch more fish, besides exhaustive and successful field testing. All Mad Scientist lures have been tested by professional anglers in professional tournaments. We have no doubt that after experiencing the madness of our baits on the water, you will also be convinced! Mad Scientist Tackle is proud to be based in rural America and veteran owned and operated. |