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Johnson Outdoors Inc. AnnouncedFor Innovative Hummingbird® Side Imaging® FishfinderTechnology

Category: press release

 Jan 26th, 2010 by OutdoorsFIRST 

Modified Jan 26th, 2010 at 12:00 AM

Racine, WI. (Jan. 26, 2010) – The U.S. Patent and Trademark Office has granted U.S. Patent No. 7,652,952 to Johnson Outdoors Inc. for the Humminbird® Side Imaging® technology. The approved patent protects Humminbird’s Side Imaging® sonar systems from unauthorized copying.

“Our Side-Imaging sonar technology is one of the most heralded innovations in the marine electronics industry in decades,” said Kelly Grindle, Group Vice President of Johnson Outdoors Marine Electronics & Watercraft. “It is a game changer for anglers who demand the best equipment available to help locate and catch more fish.”

Humminbird first introduced Side Imaging sonar in 2005 in two of its 900-Series fishfinder models. Spurred by consumer demand, Humminbird expanded its offering of Side Imaging models to its 700-, 800-, and 1100-Series™ product lines.

Side Imaging sonar produces dramatically detailed and recognizable images of underwater objects and the bottom. These images allow anglers to pinpoint habitat, structure and drop-offs, which are prime holding areas for fish. With a coverage area of up to 480 feet side-to-side, anglers can search more water in less time to find the most promising areas to fish.

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