Form Meets Function in the LIVETARGET ULTIMATE FROG

Category: article

 Jul 14th, 2022 by Keith Worrall 

Modified Jul 14th, 2022 at 4:44 PM


Form Meets Function in the LIVETARGET ULTIMATE FROG

Match-the-Hatch with Unique Frogs that Look AND Act Alive

The thrill of a surface strike from an apex predator is unsurpassed. Triggering topwater bites from supersized bass, pike, walleye, and musky – the oldest, smartest, and wariest adversaries – requires unmatched realism in both form and function. Leveraging a battle-tested research and development process that yields species-specific profiles, anatomical details and impeccable color patterns – and now incredibly realistic motions and actions – the master lurecrafters at LIVETARGET have taken topwater frog lures to the next level. Tapping directly into the DNA of surface predators, the new LIVETARGET ULTIMATE FROG is the first – and only – frog lure that both looks AND acts alive!

Evolutionary pressures have forged freshwater apex predators into perfect frog-eating machines. Stalking their favored prey from below, these denizens of the deep recognize not only the profile and patterns of a living frog in open water but also its smooth motions and complex behaviors as it rests, swims, and attempts to evade an impending attack. When motionless, the LIVETARGET ULTIMATE FROG sits just like a living frog at rest, with its eyes just above the surface, its body angled 45-degrees down, and its legs contracted beneath its body – ready to propel the frog forward with powerful thrusts of its webbed feet. When a savvy angler twitches or pulls the LIVETARGET ULTIMATE FROG, its body dips beneath the surface and its legs hinge at the hips and knees, extending to full length in perfect unison. Perfectly mimicking the actions of a living frog swimming for its life in open water, the ULTIMATE FROG is now vulnerable and exposed to predators lurking below. At the end of this stride, the lure’s legs tuck back in toward the body as its eyes break the surface, in an intricate sequence of biomimetic motions that bring the LIVETARGET ULTIMATE FROG to life. These are not the aimless, splashy, random movements of a substandard topwater lure – this is anatomy duplicated, motions replicated, evolution harnessed. This is truly the ULTIMATE FROG.

The topwater angling environment is unforgiving, and the LIVETARGET ULTIMATE FROG leverages advances from chemistry and materials science to withstand the rigors of the near-surface battlefield – and the fish that are driven to consume it. The lure’s body is molded from robust ABS, an advanced thermoplastic polymer selected for its impact resistance and toughness. The ULTIMATE FROG’s unique, high-action legs are crafted from space-age TPE: A highly elastic and durable thermoplastic elastomer that shrugs off sharp teeth and can be stretched repeatedly yet always returns to its original shape. Why settle for wispy strands and lumps of rubber to evoke a frog, when the superlative ULTIMATE FROG harnesses 21st-century scientific prowess to both look AND act alive? For serious anglers, the choice is clear.

Two models of the LIVETARGET ULTIMATE FROG cover a wide range of topwater angling situations. A familiar Popper model features a curved, transparent popping face beneath the line tie, generating an attention-grabbing bubble pop. Fortified with a single-knocker internal rattle that beckons fish from long distances, the ULTIMATE FROG Popper is perfect for conditions that demand commotion. Select the Finesse model, with its silent and stealthy swimming action for a compelling presentation when fishing adjacent to or away from cover. Both models of the ULTIMATE FROG feature a well-positioned Mustad UltraPoint single hook that delivers unmatched hooking percentages in the near-surface angling environment.

Both Popper and Finesse models of the LIVETARGET ULTIMATE FROG come with a replaceable set of legs to ensure lure longevity and have an MSRP of $17.99. They are available in 2- and 2 ½-inch sizes with an array of eight biomimetic colors – Green/Yellow, Emerald/Brown, Tan/Brown, Brown/Black, Black/Black, Fluoro Green/Yellow, Emerald/Red, and Albino/White – that turn the most skeptical predators into ravenous eating machines, primed for surface attack. See the LIVETARGET ULTIMATE FROG – the first and only frog to both look AND act alive – for the first time in the Freshwater Soft Lure at the ICAST New Product Showcase, and learn more about every new offering from LIVETARGET by visiting Booth 223 at ICAST 2022.


Uniquely Replicates the Size, Shape, Profile, AND Movements of a Living Frog
Robust ABS Body and Durable, Elastic TPE Legs
Popper Model with Single Knocker Internal Rattle
Finesse Model with Silent, Stealthy Swimming Action
Single Hook
Includes One Set of Replacement TPE Legs
2-inch (50 mm) and 3/4 ounce (21 g ) and 2 ½-inch and 1 ounce (28 g) Sizes
Eight Biomimetic Colors


LIVETARGET lures are designed and engineered to build unwavering confidence through measurable success: catching more and bigger fish. Through a highly evolved research and development process, no detail is overlooked and no shortcuts are taken in the pursuit of perfection. Expect nothing less than anatomically precise profiles, ultra-realistic details and meticulously tuned, species-specific actions. By creating baits that look and act like natural forage, they’re no longer baits. They become real.

LIVETARGET is a member of the Mustad family of premium fishing brands. Setting the standard for the global hook market since 1877, Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry while focusing on innovation, employee and customer satisfaction, and sustainability. Together with TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.

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