FLW, the J.M. Smucker Company extend partnership

Category: press release

 Feb 24th, 2015 by OutdoorsFIRST 

Modified Feb 24th, 2015 at 12:00 AM

FLW has renewed its sponsorship agreement with The J.M. Smucker Company to feature Folgers, the iconic American coffee brand for more than 150 years. Financial terms of the deal were not disclosed.

“The J.M. Smucker Company has been a valued partner of FLW for many years,” says Trish Blake, president of FLW’s marketing division. “The Folgers Morning Take Off is always a huge hit and complements the family-friendly atmosphere perfectly at our tournaments. We’re excited to partner with the company again in 2015.”

Folgers will continue to be the official presenting sponsor of the Morning Take Off event at all Rayovac FLW Series tournaments, Walmart FLW Tour events and the Forrest Wood Cup. The brand will be highlighted across multiple FLW platforms, including its tournaments and expos, websites, social media outlets, and Walmart in-store merchandising.

“We’re excited to continue our partnership with FLW and bring Folgers coffee to fans in the 2015 season,” says Maribeth Burns, vice president of corporate communications for The J.M. Smucker Company. “Folgers and FLW have a history and partnership as rich as the coffee and aroma that greet anglers as they begin a new day, whether at home, on the lake or on the go.”

Visit Folgers.com for more information, including a store locator to find the nearest Folgers coffee merchant. Follow Folgers on Facebook at Facebook.com/Folgers or Twitter @FolgersCoffee.

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