Flicker Shad Back With New Looks

Category: press release

 May 17th, 2010 by OutdoorsFIRST 

Modified May 17th, 2010 at 12:00 AM

With all the fish-specific baits hitting themarkets, Berkley is bringing back the Flicker Shad, a bait thatespecially targets walleye and bass. Designed with internal weighttransfer for bullet-like precision casts and a unique swimming actionto mimic a fleeing baitfish, the Flicker Shad will be the go-to baitfor cranking presentations.

Berkley Flicker Shad

When Berkley first introduced the Berkley Flicker Shad,anglers wanted more colors. With some design help from pro staffers andadvanced engineering in the lab, the new Berkley Flicker Shad is nowavailable.

Not only have a dozen new colors been launched, but the bait features Mustad Ultra Point hooks for deep-penetrating hooksets.

“Crankbaits are always the way to go when fish are suspended andwe wanted a bait to supplement our Gulp! and PowerBait presentations,”said Berkley walleye pro Gary Parsons. “The Berkley Flicker Shad wasdesigned to provide an erratic action through the water that catchesthe fish’s attention.”

Berkley bass pro Jay Yelas agrees.

“The Flicker Shad has a great look during the retrieve,” hesaid. “And each bait is individually tested to make sure it runs trueright out of the package. Plus, those Mustad treble hooks are an idealmatch for the Flicker Shad.”

Floating Flicker Shads are available in 2-inch and 2 3/4-inchlengths and 12 fish-attracting colors including blue tiger (pictured),black gold, black gold sunset, black silver, chartreuse pearl, chromeclown, firetiger, pearl white, purple tiger, rainbow spectrum, redtiger and shad. The 2-inch version will achieve depths of 9 to 11 feetand the larger version runs 11 to 13 feet.

The suggested retail price is $4.49.

More like this