Dick Cepek Tires & Wheels signs on as supporting, presenting sponsor
Category: press release
Jan 29th, 2015 by OutdoorsFIRST
Modified Jan 29th, 2015 at 12:00 AM
Known as the original adventure tire brand for more than 50 years, Dick Cepek Tires & Wheels has joined B.A.S.S. as a supporting sponsor of the Bassmaster Elite Series, Opens Series, B.A.S.S. Nation and Bassmaster College Series.
The company has also signed on as the presenting sponsor for the fourth event of the 2015 Elite Series season.
The Bassmaster Elite at Lake Havasu presented by Dick Cepek Tires & Wheels will take place May 7-10 out of Lake Havasu City, Ariz.
“The Dick Cepek brand is synonymous with sportsmen and outdoor enthusiasts, and we’re thrilled to have the company’s support of every major Bassmaster series this year,” said Bruce Akin, CEO of B.A.S.S. “We’re also proud to support the company’s role as the presenting sponsor for the fourth Elite Series competition at Lake Havasu.”
At stake at the Bassmaster Elite at Lake Havasu is $100,000 and valuable points in the race to be the 2015 Toyota Bassmaster Angler of the Year, one of the sport’s most coveted titles.
As a returning Bassmaster sponsor, Dick Cepek Tires & Wheels is offering a new contingency for Elite Series competitors called the Dick Cepek Rolling Forward Award.
This new prize focuses on Toyota Bassmaster Angler of the Year points and will award $1,000 to the angler who makes the largest gain in AOY standings from tournament to tournament.
Founded in 1958 by Dick Cepek and now headquartered in Stow, Ohio, the company designs and markets truck, SUV, Jeep and 4×4 tires and wheels. Dick Cepek products are available at hundreds of major U.S. and international retailers, as well as online.
“‘Prepare For Adventure’ is not just a company slogan, it’s a reflection of what fueled Dick Cepek’s product innovation when he launched a small product line in 1958, and it’s still the energy behind every product we make,” said Ken Warner, vice president of marketing for Dick Cepek Tires & Wheels. “Dick’s love of the outdoors as a true sportsman led to his innovation of truck tire and wheel products that really perform for outdoor enthusiasts – he wanted them to be the best. The B.A.S.S. organization and event competitors share that same spirit, and we’re proud to expand our relationship with the organization and the anglers this year.”