Berkley Fishing Launches New Website

Category: press release

 Jul 19th, 2010 by OutdoorsFIRST 

Modified Jul 19th, 2010 at 12:00 AM

COLUMBIA, S.C. (July 19, 2010) – During 2010 ICAST show Berkley Fishing introduced a fresh new website. The redesigned site gives visitors an easy tool to use for exploring multiple angling needs.

“One of the most exciting features of the site is educational videos that will cover topics from knot tying to weather conditions helping teach anglers and increasing their ability to catch more fish,” said Mike Phillips, Berkley Brand Manager.

Featuring a wide screen view, the Berkley webpage brings the entire fishing experience to life beginning with an opening page that highlights exciting new products and the latest news from around the Berkley Fishing world.

“This is a great step toward enhancing the online experience for any level of angler visiting the Berkley website,” added Phillips. “Visitors will be able to navigate easily through each page, with the new look and fresh content and more images throughout the website.”

The site gives users a product navigation shortcut bar on the home page to move hassle-free through the website. Visitors that enter Berkley-Fishing.com have the capability to pull up product images and use the “zoomifier” to enlarge the detail of each product featured on the site. New specification charts have also been added to the site, providing visitors advanced product information to aid in product selection.

Another new feature is the “My Berkley” area allowing users to access topics around Angler Education, Berkley Pros, and Event schedules. “Visitors also have the option to sign up for the Berkley e-Newsletter, which gives visitors up-to-date news about what is occurring around the Berkley world,” added Phillips.

Visitors can locate the new website at www.Berkley-Fishing.com.



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