BASS Signs Minn Kota® as Official BASS Sponsor
Category: press release
Feb 8th, 2010 by OutdoorsFIRST
Modified Feb 8th, 2010 at 12:00 AM
BASS announced today a new multi-year sponsorship agreement with Minn Kota®, the world’s leading trolling motor company. With the agreement, Minn Kota becomes an official sponsor of the Bassmaster Classic and Bassmaster Elite Series in addition to a supporting sponsor of the Bassmaster Opens.
“As the preferred trolling motor of tournament anglers, it is a perfect fit for Minn Kota to join forces with BASS, the leading authority in bass fishing,” said Judy Douglas, Business Director for Minn Kota. “We are proud to support the BASS community and contribute to the growth of competitive fishing.”
Minn Kota recently celebrated its 75th anniversary. Since its founding, Minn Kota has led the way in innovation including its recent unveiling of Fortrex, the toughest tournament motor on the water.
The agreement calls for Minn Kota to have a presence at the Bassmaster Classic, Bassmaster Elite Series events and the Bassmaster Opens. And Minn Kota will receive significant exposure across BASS’ multimedia properties, including ESPN2, Bassmaster Magazine, BASS Times, Fishing Tackle Retailer, Bassmaster.com and ESPNOutdoors.com.
“Minn Kota has a long-standing reputation as a company that is committed to developing leading-edge technology into viable products for all anglers,” said Tom Ricks, BASS’ and ESPN Outdoors vice president and general manager. “We are pleased to be associated with a powerful brand like Minn Kota.”
For more information on Minn Kota, visit minnkotamotors.com.
For more information, contact BASS Communications at (407) 566-2208 or visit Bassmaster.com.
About Minn Kota
Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of battery chargers, Trim Tabs and marine accessories. The Minn Kota brand is owned by Johnson Outdoors Marine Electronics, Inc. along with other fishing brands including Humminbird® and Cannon®
For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in ESPN360.com, ESPN’s sports broadband network, Bassmaster.com, BASSInsider.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.
The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.
BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.