Allstate Insurance to sponsor Bass Pro Shops Bassmaster Opens series
Category: press release
Dec 20th, 2013 by OutdoorsFIRST
Modified Dec 20th, 2013 at 12:00 AM
B.A.S.S. LLC, the recognized authority on bass fishing, announced Allstate Insurance Company as the presenting sponsor of one of B.A.S.S.’s most popular competitive fishing circuits. The Bass Pro Shops Bassmaster Opens Series presented by Allstate is a three-division package of high-stakes tournaments.
The Opens Series offers qualified event winners an entry in the annual world championship of bass fishing, the Bassmaster Classic, in addition to cash and prizes. The Opens Series is a stepping stone for aspiring pros to advance to the highest level of competition, the Bassmaster Elite Series.
“Our involvement with the Bassmaster Opens Series gives Allstate the opportunity to connect fishing enthusiasts with Allstate agents in each of the local event markets to talk about their boat insurance and other insurance protection needs,” said David Foster, director, Allstate marketing.
Allstate’s sponsorship includes nine Opens events scheduled for 2014 on famed lakes such as Champlain and Norman, and on bass-rich rivers such as the Red and Arkansas. The 2014 season will kick off on Lake Tohopekaliga in Kissimmee, Fla., with the Jan. 23-25 Bass Pro Shops Bassmaster Southern Open presented by Allstate. In addition to the Opens, Allstate will have a presence at the 2014 Bassmaster Classic Outdoor Expo, Feb. 21-23, with competition on Lake Guntersville, Ala. Classic weigh-ins, the Bassmaster Classic Outdoors Expo and other activities will be in Birmingham, the home base of B.A.S.S.
“We are proud to join forces with the Allstate organization,” said Bruce Akin, B.A.S.S. CEO. “B.A.S.S. is a new road for Allstate, one that we feel will lead to potential customers through our powerful digital, print and TV media platforms; event marketing; and other methods of enhancing Allstate’s existing relationship with Bass Pro Shops.”
“With pro and co-angler divisions in each event, anglers of all skill levels can participate in the Opens,” said Chris Bowes, B.A.S.S. senior tournament manager and Opens Series director. “We are eager to welcome Allstate on site as they connect not only with all those Opens anglers, but also with the growing number of fans who turn out to each event.”