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Top fishing equipment brands for 2015

 Mar 1st, 2016 by OutdoorsFIRST 

Modified Mar 1st, 2016 at 12:00 AM

Southwick Associates’ has announced 2015 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists.
 
In 2015, sportfishing’s most frequently purchased brands included:

    Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
    Top reel brand: Shimano
    Top combo brand: Shakespeare
    Top fishing line brand:  PowerPro
    Top hard bait brand: Rapala
    Top spinner bait brand: Strike King
    Top jig brand: Strike King
    Top sinker brand:  Lindys
    Top swivel brand:  Eagle Claw
    Top leader brand: Sufix
    Top fly line brand: Rio
    Top fly leader brand: Rio
    Top tippets brand:  Rio
    Top wader brand:  Simms
    Top clothing brand:  Columbia
    Top raingear brand:  Frogg Toggs
    Top landing net brand: Frabill
    Top bait bucket/aerator brand:  Frabill
    Top fishing knife brand: Rapala
    Top fish scale brand:  Berkley
    Top trolling motor brand:  Minn Kota 

The list above is only a fraction of all fishing categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for anglers buying specific products. Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they fish.